泰宇 駱

• NPI / Project Schedule Management • Cross-site Coordination & Supply Chain Integration • Process & Quality Management • Cost & Resource Control • Risk Management & Technical Support • Long-term stationed in Vietnam • Frequent cross-country business trips

• Project management. • Planning and execution. • Communication and integration management. • Time and schedule control. • Cost, quality and risk. • Negotiating with manufacturers. • Crisis and issue management. • Human resource management. • Market analysis. • Advertising media buying. • Member Data Analysis and Management • Member data utilization. • Member Data Analysis and Strategic Planning for an E-book Project • Analyzing Purchase Behavior and Customer Journeys. • Homepage visual optimization. • Cross-business media and data utilization within the group. • Data integration, debugging, analysis, visualization, and optimization. • Partner revenue-sharing program, data integration, and cost settlement. - ◦ Led homepage redesign projects, ensuring communication across teams on goals and achieve on-time launch. ◦ Effectively managed project budgets exceeding millions, consistently staying within budget and improving ROI. ◦ Led the team in developing the roadmap for Real-Shopper and OMO. ◦ Led the integration and analysis of e-book member behavior data, crafting segmentation strategies to drive up purchases, reactivate inactive members, and expand both online and offline market share.

• New business development. • Customer relationship management. • Led cross-departmental projects. • New product introduction. • Optimizing company collaboration SOPs. • Speaker at the business development summit. • International brand marketing strategy development and project execution. • Market analysis and competitor analysis. • Delivered marketing training and workshops to corporate clients, public sector organizations, and universities. • Marketing Expert with proven success across Education, Retail, and Tourism sectors. • Instructor at STC training center. • High-potential newcomer. • LINE Member Engagement Instructor. - ◦ Effectively presented project progress and risks to clients, fostering strong partnerships. ◦ Contributed to the implementation of LINE API and OpView, helping the company increase profits by 10%. ◦ Quickly identified and resolved data pipeline issues, preventing project delays. ◦ I assist brands in optimizing member engagement through data collection, insightful analysis, and personalized strategy development, leading to increased customer repurchases and stronger loyalty.

• Project management. • Schedule control. • Budget control. • Customer relationship. • Manufacturer relationship. • Cross-industry cooperation. - ◦ Successfully led a six-person team to complete five projects 10% ahead of schedule and within budget. ◦ Responsible for analyzing market trends and competitors to propose new strategies and development directions. ◦ Successfully coordinated supplier resources to ensure timely availability of project necessities.