Tiptanwa Kullarmard

- Own the full sales strategy, pipeline, and revenue targets for ArcFusion across Thailand. - Develop deep relationships with enterprise clients in banking, retail, telco & beyond. - Partner with our delivery & solutions teams to co-create proposals, pilot projects & long-term programs. - Drive GTM for both our custom GenAI solutions & ready-to-deploy tools. - Provide feedback to product & engineering on market needs to shape our roadmap. - Represent ArcFusion at industry events, panels & thought leadership opportunities.

- Developing and managing key partner relationships to open up business chances. Major partners including the Stock Exchange of Thailand (SET), True Digital Group (TDG), YGG Drazil, Sansiri, Lemon Shot, etc. - Improving the hiring process by setting challenging KPIs and SLA for the team to meet market competition and working closely with the recruitment team to review each candidate, aiming for client satisfaction.

- Developed and managed relationships with key partners to create and foster business opportunities. Key partners included Samsung, Carabao Dang, Biotherm, Lotus, 7-Eleven, Siam Sports, Main Stand, Plan B on E-Sport Pro League, and others. - Created partnership proposals utilizing TrueID advertising inventories, subscription packages, analytical capabilities, and in-content benefits to achieve corporate objectives, including growth in Monthly Active Users (MAU), enhanced platform engagement, increased mobile app downloads, and revenue generation. - Executed partner campaigns by collaborating with cross-functional team members, closely monitoring campaign performance, and seeking opportunities to optimize performance throughout the period. - Identified new partnership opportunities on various platforms and content types by collaborating with cross-functional teams. Examples of sponsorship inventories include pinned chats, live content overlays, VOD end scenes, tie-ins with well-performing content, and various others.

- Designed integrated English Premier League sponsorship packages for TrueVisions. The bundle package included various assets across True's ecosystem, comprising of TV, online, social media, on-ground activations, and targeted SMS campaigns. - Pioneered "Screen to Store" project that could drive True4U audience to purchase products at 7-Eleven. The project received ICT Excellence Award in year 2016. It could engage more than 500,00 users to join the campaign. - Initiated the development of "Welcome SMS for Chinese Tourists" platform. It reached all Chinese tourists in Thailand using TrueMoveH Sim Cards. The platform achieved an exceptional 14% click-through rate, surpassing the industry standard of 1%. - Worked with data scientists on Targeted SMS campaign by selecting the most suitable target audience from True Big Data , designing user journey to fulfill sponsor requirements, and crafting SMS message to drive engagement for the campaign. The average click-through rate is 10%, surpassing the industry standard. - Collaborated with the TrueID team to integrate Digital Ad Insert (DAI) into the True4U channel on the TrueID mobile application, and OTT. The replacement of digital ad introducing a new advertising inventory for the channel.

- Collaborated with the commercial team to gather business requirements and translated them into detailed and user-friendly wireframes by conducting user research. - Coordinated cross-functional team members, including graphic designers, developers, and quality assurance personnel to ensure seamless project execution.

- Conducted research on service targets, approached them and closed business deals with telecommunication technologies. - Being selected for a 6-month management trainee in Singapore.

- Collected business requirements from clients and transformed them into precise wireframes. - Ensured project delivery by efficiently managing cross-functional team members, including graphic designers, developers, and quality assurance specialists.

- Awarded President’s Special Certificate of Honors, and listed twice in the President’s Academic List of Honors.