Tippathai T.

Lead commercial strategy and oversee Sales, Reservations, and Social Media operations across a portfolio of eco-luxury properties: Anurak Community Lodge (Thailand), Cardamom Tented Camp (Cambodia), and Visama Explorer Nan (Thailand, pre-opening). Drive revenue growth through key account management, distribution optimisation, and social media-driven sales across Southeast Asia, while aligning strategy with Operations and Marketing to support brand positioning and guest experience. Key Responsibilities - Lead Sales, Reservations, and Social Media teams, aligning revenue strategy, inventory control, and demand generation - Manage and grow key accounts across OTAs, DMCs, and international travel agents - Oversee social media sales performance, converting engagement into direct bookings across Instagram, Facebook, Tiktok and LinkedIn - Execute revenue strategies using booking pace, lead time, and demand trends to optimise pricing and channel mix - Drive business development in Vietnam, expanding partnerships for Cardamom Tented Camp - Build high-value B2B partnerships to diversify source markets - Oversee reservations performance: response time, conversion rate, and rate accuracy across PMS and OTA platforms - Apply data-driven insights from booking, revenue, and social media analytics to support commercial decisions Commercial Focus - Key Account Management and portfolio growth - Revenue Management and ADR optimisation - OTA distribution and channel performance - Social media sales and direct booking conversion - Team leadership and cross-functional collaboration

Manage commercial performance and partner expansion for eco-luxury properties including Anurak Community Lodge, Cardamom Tented Camp, and Visama Explorer Nan. Oversee sales strategy, OTA revenue growth, and B2B contract development across Southeast Asia. Key Achievements: - Anurak Community Lodge: Achieved +71.43% OTA production growth YoY and raised OTA revenue by +69.17%. Expanding total bookings by +10% YOY while Improved ADR by +3.1% . - Cardamom Tented Camp: Delivered +11% total booking growth YoY, with DMC (B2B wholesale) accounts up +29.3%. Achieved a +10.9% ADR uplift plus +28.99% revenue increase and +38.17% within DMC accounts - Visama Explorer Nan: Successfully signed partnership agreements with 20+ DMCs and travel agents during pre-opening phase, ensuring early market visibility and trade readiness for launch in December 2025 Market Shift & Group Sales Growth (2025): • Detected a shift since mid-year: Europe ↓ while USA, Canada, Australia, and NZ ↑. • Secured 1.7 M THB in confirmed and projected group bookings for Anurak 2026 through targeted visits and follow-ups. • Re-signed Discova (inactive since 2022) resulting in renewed FIT and group business. • Re-activated Easia Travel for 2026 and gained new partners: Go Beyond, ICS, G Adventures, and Destination Asia. Additional Contributions: • Expanded the B2B partner portfolio by signing 70+ new trade contracts through targeted presentations and in-person visits across Thailand and Cambodia. • Strengthened relationships with key accounts through quarterly business reviews and customized rate strategies. • Developed and monitored data-driven campaigns via HMP Master and Mailchimp, achieving measurable ROI. • Collaborated with technology vendors to integrate PMS and booking engine solutions, gaining hands-on experience with hospitality SaaS systems.

Provided specialized care and accommodation for 64 men who have homelessness experienced and have complex behaviours and health issues. Encouraged gentlemen to engage positively in life and the community through individual and group lifestyle programs. Assisted in the memory support wing on site, supporting diversity and inclusion. Fostered a positive and supportive environment, closely collaborating with morning and afternoon staff and participating in resident activities.

Operational Transformation & Efficiency: - Led the transition from paper-based operations to a cloud-based management system, improving efficiency in staffing, inventory control, and financial tracking. - Implemented data-driven staffing forecasts to optimize seasonal workforce planning and enhance service delivery. Sales Growth & Revenue Expansion: - Developed and launched seasonal promotions and customer engagement programs, aligning with market trends and customer preferences. - Executed multi-channel marketing campaigns (both online and offline), resulting in a significant increase in foot traffic and brand awareness. - Successfully increased revenue by over 140% compared to the previous year through optimized pricing, promotions, and customer retention strategies. Customer Experience & Brand Reputation: - Enhanced the customer journey by introducing personalized service offerings and targeted loyalty programs. - Led initiatives that improved Google reviews and customer satisfaction scores, resulting in a notable 213% (YoY) increase in positive feedback. - Strengthened staff training in customer service excellence, ensuring a consistent and high-quality experience across all branches. This role allowed me to develop strong leadership, business operations, and sales growth expertise, all while ensuring an exceptional customer experience. Proud of the progress made, and looking forward to leveraging these skills in future leadership opportunities!

Team Leadership & Staff Development: - Facilitated effective communication between Thai and non-Thai staff, ensuring clarity and alignment in daily operations. - Supervised daily business operations, maintaining high service standards and a smooth customer experience. - Assisted in recruiting, onboarding, and training staff, fostering a skilled and motivated workforce. Organized team meetings and training sessions, keeping staff updated on best practices and company policies. Operational Efficiency & Customer Relations: - Implemented workflow improvements that enhanced efficiency and service consistency. - Managed customer relations, addressing concerns promptly to ensure high satisfaction levels. - Monitored and evaluated staff performance, identifying areas for improvement and skill development. - Ensured compliance with company policies and industry standards, maintaining a professional and well-regulated work environment.

Developed and executed digital marketing strategies to strengthen brand visibility and online presence across multiple B2B channels. Managed social media, SEO content, and targeted paid ads to reach business buyers and institutional clients. Regularly analysed performance metrics, market trends, and competitor positioning to optimise digital outreach and lead generation. In addition to digital efforts, I was directly responsible for B2B sales and key account management with government departments, local schools, and institutional clients. This included identifying client needs, proposing tailored product solutions, coordinating logistics, and building long-term relationships to drive repeat business and contract value. Though the core industry was construction and supply, this role sharpened my ability to manage sales pipelines, build trust with institutional partners, and apply data-driven marketing

Responsible for cleaning and maintaining guest rooms to ensure high standards of hygiene and comfort. Replenished amenities, reported maintenance issues, and provided excellent service to enhance guest satisfaction.

I led the hotel’s commercial efforts with a focus on B2B sales, OTA management, and marketing strategy. I secured contracts with government agencies such as TAT Mae Hong Son and local education offices, positioning the hotel as a preferred venue for public-sector and academic travel. I negotiated corporate deals with travel agents and event organizers, which helped increase group bookings and recurring business. I also managed OTA(Expedia) and direct booking channels, implementing pricing strategies that improved ADR and booking consistency. On the marketing side, I rebranded the hotel’s digital presence, launched targeted seasonal campaigns, and boosted online engagement through organic social media initiatives — all without paid ads. These efforts directly contributed to revenue growth and improved visibility in a competitive local market. In addition to sales and marketing, I supported day-to-day operations across departments and helped the team achieve the highest guest satisfaction score in the hotel’s history through staff training and frontline problem-solving.

- Managed daily reservation operations for hotel and lodge properties, including handling inbound inquiries, confirming bookings, and coordinating guest requests. - Maintained up-to-date inventory and booking records across internal systems and OTA platforms (Expedia). - Provided personalized booking support for individual travelers, corporate clients, and DMC partners, ensuring seamless communication from inquiry to confirmation. - Collaborated with Sales and Front Office teams to align room allocations, special requests, and promotional offers based on occupancy forecasts. - Monitored OTA and direct booking trends to identify opportunities for upselling, cross-selling, and maximizing revenue per booking. - Responded promptly to guest inquiries and complaints via email, phone, and OTA messaging channels, maintaining a 24-hour response SLA. - Prepared weekly reservation reports, including pickup summaries, cancellation rates, and channel performance insights to support sales and revenue strategy meetings. - Supported the launch of early bird campaigns, flash sales, and seasonal promotions in collaboration with the marketing team.

- Greeted guests in a timely and professional manner, provided information, and answered questions. - Proficient in managing check-ins, reservations, and inquiries with a friendly and professional demeanor. -Skilled in multitasking, utilizing reservation systems, and ensuring a smooth front desk operation. - Adept at effective communication and problem-solving. Committed to creating a welcoming atmosphere for guests. - Assisted in the training of new front desk staff.

As a passionate and ambitious Bachelor of Business Administration (BBA) student majoring in Marketing, I bring a solid foundation in strategic marketing principles. Eager to apply classroom knowledge to real-world scenarios, I am adept at market research, campaign planning, and digital marketing strategies. A creative thinker with strong analytical skills, I am committed to contributing innovative solutions to marketing challenges and driving business growth.