jenny yao

project executive

About

5 years working experiences in advertising agency as an account management role. Jenny Yao accumulated experiences and professional skills in communication plans making/presentation, competitive analysis, coordination in creative works and commercial production. Jenny Yao is dynamic, flexible and quick learner, good team worker and always try the best to do the right thing to bounce back to any challenges. Served for several clients both international and local: such as Stayfree, Tiffany, KFC, FedEx, Visa, Amore Pacific, LKK, Kotex. Studied in Vlerick business school from 2014 to 2015 with the improvement of professional skills in management consulting, strategic, statistic research and business thinking. Performed an in company brand consulting & research project of brand re-proposition for Oxfam Fair Trade and Weledwinkel.

Country

belgium

City

brugge

Industry

non-profit organization management

Skill

integrated marketing, advertising, digital marketing, digital strategy, creative strategy, marketing strategy, marketing communications, strategy, social media marketing, market research, marketing, management, online advertising, creative direction, 整合市场营销, 营销战略, 市场情况调查, 社交网路营销, 数字化战略, social media, brand development, account management, brand management, public relations, digital media, business strategy, business development, english, online marketing, microsoft office

Experience

account manager

industrial & commercial bank of china brussels branch

2016-5 - 2017-5 · 1 yr 1 mo

project executive

apec-antwerp/flanders port training center

2018-8 - Present · 8 yrs 2 mos

internship and in company project

oxfam wereldwinkels / oxfam fair trade

2015-4 - 2015-7 · 4 mos

Create value proposition for Oxfam Wereldwinkels for B2C, B2B and volunteers by doing 2nd hand , qualitative research and quantitative survey.

sam

bbdo

2009-1 - 2013-5 · 4 yrs 5 mos

* Started as an intern and grow up quickly to senior account manager in 4 years. Excellent performance during the severing for Stayfree brand. I'm always there for the clients and have full knowledge of Stayfree brand and its competitors. The only account person was mentioned by client in the R3 review. * Served for Stayfree, Tiffany, Nicolette, KFC, FedEx, Amore Pacific, Visa * Communicate with client daily and coordinate with internal team with creative * briefing, brainstorming, reviewing and providing creative judgments. * Participate consumer quantity and quality research. Help to write * communication concept and prepare the related material. * Manage project timeline and coordinate with production team for TVC and KV * production. * Supervise AE for daily communication with client, competitive review writing * and contact report writing. * Support and write communication plan and present to client.

am

ogilvy & mather

2013-5 - 2014-6 · 1 yr 2 mos

* Account manager at Ogilvy & Mather, served for client Kotex and Depend (Kimberly Clark) and Lee Kim Kee. * Lead Icon design and KV development projects; * Support and co-work with supervisor for brand communication campaign. * Write presentation deck and present to client; * Write creative brief and provide creative judgment and ideas * Supervise AE for competitive review/creative brief writing and daily communication with client and internally.