Tingting Y.

- Develop and execute global brand strategies to strengthen brand positioning, drive awareness, and ensure consistency across international markets. - Lead global brand identity and creative governance, ensuring consistency and excellence across digital, social, e-commerce, video, and integrated marketing channels. - Build and manage relationships with media, PR agencies, and industry partners to expand brand visibility and generate earned media opportunities. - Lead the planning and execution of global marketing campaigns, seasonal promotions, trade shows, and brand events, ensuring consistent brand experiences across all customer touchpoints. - Safeguard brand reputation through proactive brand management, public relations initiatives, social listening, and ongoing monitoring of market and consumer sentiment.

- Negotiated and secured partnerships with key industry players, expanding the company's reach and customer base. - Conducted extensive market research to identify new opportunities and threats, informing strategic business decisions. - Developed and implemented a comprehensive digital marketing strategy that increased web traffic and reduced customer acquisition costs. - Led the planning and production of product videos for sales enablement, customer training, and brand promotion, significantly enhancing customer understanding and conversion rates.

- Spearheaded monthly marketing campaign planning for the official website, including theme, page design, and channel marketing strategy. - Coordinated monthly website updates, liaising with development and design teams to ensure timely page deployment. - Anticipated quarterly marketing campaigns, including Q4 live-streaming events in the USA, Canada, and UK. This included campaign design, customer questionnaire analysis, risk assessment, and the selection of agencies. - Managed relationships with marketing agencies and internal stakeholders. - Develop social media content strategies tailored to the sales trends of various markets and products.

- Worked closely with the partners in China and America to develop the most suitable and effective marketing strategy based on client’s unique goal and environment.  - Leveraged a wide range of tools (e.g. PR, FB/Google/Amazon DSP Ads, DTC website building, influencer cooperation, video shooting, photo production) to develop the most suitable and effective marketing strategy based on client’s unique goal and environment.  - Oversaw the strategy execution process by ensuring that the cost, work quality, and delivery timeline are as expected.  - Responsible for multiple clients and accounts. Ensure each client's ROAS target was achieved. Provided weekly performance reports, insights & updates with clients. - Spearheaded the formulation of BD stragtegies for North American brands to grow in China market. - Collaborated with the BD team to increase client conversion by refining pitching deck to promote the most value-adding service offerings.

- Managed key account relationship by aligning with their expectations and concerns. Prepared and coordinated the necessary resources to meet the expectations whenever possible.  - Delivered annual marketing plan through liaising with marketing channels and managing the related budgeting process. - Planned and completed the online training session and documentation for over 4000 travel agency participants.  - Organised live broadcasting sessions enhancing estimated 2000-4000 partners’ knowledge about Auckland as a destination. - Contributed to a more efficient tourism market by facilitating the collaboration between local travel agencies and operators on many projects.

- Lead the day to day communications with external digital agencies in content planning, social media copy approval and community management. - Managed campaigns and promotional activities from planning, execution to reporting, including paid media and influencer cooperations. - Coordinated the preparation of content creation, updates and translation for - website, advertising content, eDM, consumer & trade brochures and collaterals, rental agreements etc. - Supported thl China sales team in trade marketing and relationship management.

- Managed stakeholder relationships with both overseas and domestic tourism-industry business partners. - Regularly visited inbound tour agencies in New Zealand. Actively sought out potential cooperation opportunities. - Attended industry conferences. Represented the organisation on tradeshows (TRENZ, TEC Conference, Kia ora South and CTS Australia Travel Industry Summit) in NZ, Australia and China. - Planned, Coordinated and led famils from TRENZ, Tourism New Zealand and overseas tour agencies. - Managed marketing and promotional activities for Tourism Waitaki, Oamaru Blue Penguin Colony and Whitestone City in both international and domestic markets. - Collected and analysed data for our main product portfolio to support the marketing and sales decision-making.

- Worked in the Marketing Department, managed all trade contracts, and maintained great relationships between Oamaru Blue Penguin Colony and its trade customers. - Conducted all translation for all products. - Delivered Mandarin commentary in the Penguin Colony to overseas tourists.