Ting Chang

► Spearheaded a complete rebranding process, redefining the brand identity and designing a new logo to establish a fresh visual direction. ► Drove community engagement by executing social media marketing strategies, leveraging original event photography and videography to enhance brand storytelling and strengthen audience connection. ► Managed the brand’s Instagram account, developing consistent content strategies that boosted follower growth by 25% in three months, increased average engagement rate by 15%, and expanded reach to new target audiences.

►Created logos and rebranding assets from concept development to final artwork, ensuring cohesive visual systems across digital and print. ►Designed licensed phone case artwork for the RhinoShield × Disney collaboration, focusing on illustration concepts and production-ready files. ►Produced still-life and product photography for handmade bag brands, including styling and lighting to enhance visual storytelling. ►Delivered multi-platform digital assets for clients while maintaining brand consistency and clear communication throughout the design process.

► Designed key visuals and extended materials for various events, ensuring cohesive and engaging graphics ► Reviewed and approved outsourced design work to ensure alignment with the company's brand guidelines ► Collaborated closely with the marketing team to develop and execute multichannel campaigns, providing seasonal, promotional, and campaign-related content ► Developed high-quality visual assets, including EDM, banners, flyers, and promotional materials, enhancing brand visibility ► Provided logistical support for event planning and execution, ensuring seamless integration of design elements

► Key Achievement — Website Redesign Led the end-to-end redesign of bitplay’s official website by consolidating the old WordPress + Shopify structure into a unified Shopify platform. Collaborated with cross-functional teams to redefine product categorization, determine required user-facing information, and plan a new blog section. Managed the entire workflow—from research, wireframing, and content restructuring to photo reshoots and English localization—ensuring a smoother UX and a more cohesive brand presentation ▻ Overhauled the company website, restructuring information architecture, unifying platforms, and improving UX clarity—resulting in a 45% reduction in loading time and a 27% decrease in bounce rate. ▻ Consolidated the previous WordPress + Shopify hybrid website into a single Shopify ecosystem, improving maintainability and reducing operational complexity for internal teams. ▻ Redesigned product categorization in collaboration with the marketing team to strengthen product discoverability and streamline customer navigation. ► Daily Responsibilities ▻ Successfully redesigned official company websites for bitplay, resulting in 45% decrease of loading time and 27% decrease of bounce rate ▻ Planned and executed sales campaign visual projects including landing page ▻ Developed and executed over 10 new photography product projects for key visuals ▻ Created banners and EDM to promote a positive public image and brand style via social media ▻ Worked closely with the marketing team to support and plan multichannel campaigns; adding seasonal, campaign or promotional related content ▻ Took high-quality photos of products, set shooting and location shooting ▻ Assisted with visual presentation and exhibition design ▻ Assisted with new products launched on crowdfunding platforms ▻ Designed printed materials, including print, screen cleaner, flyers, and stickers

►Key Achievement – 2020 Valentine’s Day Campaign Led visual execution for Pinkoi’s 2020 Valentine’s Day integrated campaign, creating cross-platform visuals for the landing page, ads, and social channels. Worked closely with marketing and product to ensure regional consistency across 5 markets. ▻ Designed the key visual for the 2020 Valentine’s Day campaign across the landing page, ads, and social media formats. ▻ Supported paid ads that reached ROAS 18.71, leading to +39% additional budget and GMV achievement 174%. ▻ Created high-performance ad visual extensions that helped Dcard campaigns reach 1.55M impressions and 179% click-through target. ▻ Collaborated with marketing, product, and localization teams to deliver visuals for 5 regions and multi-language campaigns. ►Daily Responsibilities ▻ Created 30+ digital banners with strong commercial appeal and clear hierarchy. ▻ Collaborated with marketing team to produce multi-channel promotional assets across web, app, social, and retail.

The Global Creative Collective founded by a group of current and former Manchester School of Art students. We are all from a diverse background of countries and cultures. Established in early 2017, the GCC creates a creative network to cultivate connections between the student body and community through workshops, talks, and exhibitions. We aim to use our local environment to think globally, combining cultures and perspectives learning through each other’s art. Our intention is to form international relationships with other Universities and Art Houses to collaborate on larger projects, and to broaden our perspectives and diversify our portfolios. Our goal is to use art, media, and design to celebrate the locality of Manchester through an international lens.