TingChun (Blair) Lin

Flagship store and workshop manager @ Ffern

About

I’m interested in how premium brands actually operate — how decisions are made, how experiences are delivered consistently, and how systems support quality at scale. My background is in a premium retail environment, where my role has gradually evolved beyond frontline work into building processes, improving workflows, and managing how things run day to day. I naturally focus on identifying inefficiencies and turning ambiguous situations into structured ways of working. I’ve worked across recruitment, team management, event execution, and cross-functional coordination, with a strong emphasis on aligning people, processes, and execution. I’ve also been involved in media and influencer interactions, representing the brand and ensuring a consistent customer experience. I’ve led hiring and onboarding, and introduced clearer operating standards to ensure consistency across the team and reduce reliance on individuals. I’ve also worked with international customer segments, particularly Chinese-speaking clients, and supported brand engagement through platforms such as TikTok and Xiaohongshu as part of broader customer connection across markets. Having lived and worked in Japan and France, I’ve developed a strong sensitivity to quality, aesthetics, and how different cultures interpret premium experiences. I’m now looking to move into a Business Operations or Strategy & Operations role within premium lifestyle, wellness, or luxury brands, where I can contribute more directly to decision-making and how the business operates.

Country

United Kingdom

City

London

Industry

Consumer Goods

Skill

Team Leadership & Recruitment, Cross-functional Coordination, Service Experience Optimisation, Process Improvement & SOP Design, Business Operations, Premium Customer Experience, Cross-Market Communication, Digital Marketing, Google Analytics, Customer Relationship Management (CRM), Teaching Chinese as a Foreign Language, Working With Children, Radio Broadcasting, Education, Asian Markets

Experience

Flagship store and workshop manager

Ffern

2023-3 - 2026-5 · 3 yrs 3 mos

大倫敦

🔹 Operations & Process Design -Designed and implemented SOPs across store operations, event execution, and customer handling, improving consistency and reducing reliance on individual staff -Identified operational inefficiencies and introduced more structured ways of working to improve day-to-day execution 🔹 Team Leadership & Recruitment -Led recruitment, interviewing, and onboarding of store team -Managed team execution through clearer processes and operating standards, ensuring consistency across both people and operations 🔹 Service Operations & Experience -Oversaw delivery of premium customer experience, ensuring alignment with brand positioning and service standards -Handled complex customer situations, balancing internal policies with customer expectations 🔹 Cross-functional Coordination -Coordinated across retail, customer service, PR, and HQ teams to ensure alignment in operations and execution I-dentified cross-functional inefficiencies and supported smoother workflows between teams 🔹 Inventory & Demand Management -Monitored sales patterns and managed stock levels and replenishment accordingly -Maintained optimal inventory levels to support demand while minimising overstock and operational inefficiencies 🔹 Events & Brand Experience -Coordinated and delivered workshops and in-store events, managing execution from planning through to delivery -Ensured consistency in brand experience across different customer touchpoints 🔹 Media & Brand Representation -Represented the brand in interactions with media and influencers, maintaining a consistent and high-quality brand experience 🔹 Cross-Market & Platform Engagement -Supported engagement with Mandarin-speaking customers through localisation and communication -Contributed to store-level TikTok (UK market) as part of broader customer engagement -Owned and managed Xiaohongshu (Chinese market), supporting brand visibility and customer engagement

Fragrance Consultant

Ffern

2022-11 - 2023-3 · 5 mos

London, England, United Kingdom

Working Holiday

2019-9 - 2020-8 · 1 yr

Paris

Hotel Manager in Japan

Manage an AIrbnb Hotel in Kyoto

2019-1 - 2019-7 · 7 mos

Kyoto, Japan

-Answering online inquires, amending other needs of customers -Reception and greeting to customers -Designing and providing the travel schedule in Kyoto for customers at a reasonable price as an additional service

Salesperson

Superinfo Computer (Apple restored seller)

2015-9 - 2017-9 · 2 yrs 1 mo

台灣 Taipei City 台北

- Consulting with customers inquiry with Apple products and services - Managing customer relationship

Education

Durham University Business School

marketing

2020 - 2021 · 1 yr

-Dissertation: Study Taiwanese young women’s Culture Code of Perfume -Core modules include: ●Contemporary Marketing Communication ●Consumers and Consumption ●Marketing Theory ●Marketing Management and Strategy ●Research Methods in Marketing -Optional modules include: ●Retailer Marketing Management ●Designing and Marketing Services