Tina Rijkers

I am a commercially driven marketing leader with international experience in go-to-market strategy and brand development, combined with a strong track record of translating strategy into measurable growth across international B2B environments.Currently serving as Segment Manager Mobility at Berner, I lead commercial marketing initiatives that directly support revenue growth, category expansion and sales performance across the Benelux. Operating at the intersection of sales, product and marketing, I focus on aligning commercial priorities, optimizing go-to-market execution and building scalable activation frameworks that deliver tangible business results.Prior to Berner, I held a global Go-To-Market Marketing role within Home Improvement at Graco, where I led international launch strategies, promotional frameworks and cross-functional alignment across regions. Working closely with category, product management and central marketing, I strengthened execution excellence and helped connect global strategy to local market realities, driving clarity, accountability and stronger commercial execution across functions.Earlier in my career, I led Web & Marcom activities at Quadient (Benelux) and played a key role in the international brand expansion of StormAudio within Immersive Audio Technologies as well as Auro-3D within Auro Technologies, where I was responsible for worldwide marketing and communication and contributed to brand positioning and structured marketing growth.What defines me is ownership and a leadership style that combines strategic vision with hands-on execution. I naturally connect people, functions, departments and markets to drive growth; building bridges between teams and creating structure in complexity, whilst holding a strong focus on performance, accountability and continuous improvement. I thrive in dynamic, international environments where clarity and collaboration are essential. I believe marketing must not only inspire — it must drive business impact.Belgian by birth and globally minded by experience, I hold Bachelor degrees in Professional Marketing Business Management and Digital Marketing, complemented by credits in Business Economics.I am driven by growth — of brands, markets, businesses and the people around me.