Tina Hsieh

1. Led end-to-end PB product development, covering concept, sourcing and market launch 2. Built a PB from the ground up, establishing product roadmap, supplier network and go to market strategy. 3. Conducted market trend analysis and competitor benchmarking to guide category strategy and portfolio planning. 4. Developed cross-border collaboration frameworks to align Taiwan and China teams, ensuring timely execution. 5. Built strategic supplier partnerships and implemented vendor evaluation systems for sustainable growth. 6. Developed category roadmaps and margin simulations to support long-term business expansion and profitability.

1. Contract negotiation 2. Control the sales performance and gross profit margin 3. Analyze report and work on new strategies 4. Cross functional communication and cooperation (Marketing/Finance/Audit/Logistic/HR) 5. Formulate short/medium/long term marketing plans for physical stores and OMO, including promotional activities, advertising, social media, etc. 6. Observe activity data and consumer behavior, track and analyze the overall effectiveness of the activities. 7. Maintain good relations with suppliers and strive for the best cooperation conditions. 8. Support the store opening and remodeling 9. Store operation management 10. People management

1. Collaborate with user departments (Marketing, Sales, CR, Experience Operation Department, Logistic, HR, etc.) to purchase premiums or service at the reasonable cost with considerations of quality, reliability of resource and urgency of needs within the given time frame. Responsible for procurement in Taiwan, Hong Kong and Macau. 2. In charge of the development of qualified suppliers of direct and indirect, continue to inject new ideas into the company’s products, and create good results. 3. Coordinate between user departments and Distribution Division to work out optimal delivery schedule and product specification to support company activities. 4. Study market trend and interview new vendors for new premium development or idea generation. 5. Regularly review the procurement process and system to identify the potential improvement to increase the effectiveness and efficiency. 6. Develop procurement strategies and enhance/execute collaborations across diverse suppliers, groups, and stakeholders while optimizing the solution for Amway TW, HK and Macau. 7. Forecast demand and supply planning to ensure requirements are fulfilled. 8. Conducts RFP to identify and implement new qualified sources. 9. Leads the development of key supplier relationships to ensure continuous improvement in quality, service and cost reduction. 10. Oversee the preparation of purchase orders, supplier contracts, and related documents. 11. Ensure compliance with company policies, industry standards, and legal requirements in all procurement activities. 12. Develop and implement procedures for efficient purchasing processes.

Number of Supplier Management: 150 Number of Store Management:300 1. Purchase, sales and inventory management. 2. Sourcing new product and supplier. 3. Purchasing new products, bargain and negotiate the best price. 4. Marketing planning and packaging of product in store. 5. DM planning and implementing. 6. Sales and gross margin controlling. 7. Analyze report and tracking plan.

Number of Supplier Management:120 Number of Store Management: 120 1.Plans and negotiates the national contract with Suppliers to reach Negotiation Budget. 2.Optimizes the assortment to meet the market trend and satisfy the customer. 3.Plans and conducts the action and activity to attain the budget. 4.product sourcing

Branch of Ching Kuo Store Number of Management: 25 people 1. Customer service and complaints handling 2. Analyze operating report and take strong action. 3. Space planning and DM displaying schedule. 4. Cross functional communication and cooperation. 5. Labor cost control and educational. 6. Remodeling and support new store opening.

Branch of Linkou Store Number of Management: 6 people 1. Customer service and complaints handling 2. Space planning and DM displaying schedule. 3. Remodeling and support new store opening.