Tina Habbouchi

Identifying and maximising proactive PR global opportunities. Developing and maintaining strong relationships with International PR agencies. Maintaining and strengthening relationships with key target media and influencers and execute a successful influencer program. Acting as liaison and point of contact for other departments to ensure a customer focused approach to business initiatives. Planning and developing influencer social shoots. Planning and executing competitions to ensure the brand achieves higher, reach, growth and engagement. Organising successful co-branded social media giveaways. Creating and writing Press Releases for brand activations. Negotiating rates to ensure the brand receives the best outcome to utilise the budgets. Supporting and implementing the content strategy across multiple digital channels through PR efforts such as influencer marketing.

Managing a team of 9 across 2 departments. Assist with developing a strong social media & PR plan in line with the marketing calendar in order to grow social media presence and drive traffic to the website. Plan and execute international photo shoots and events. Proactively source innovative PR opportunities and collaborations to promote MESHKI. Planning and scheduling engaging content across social media channels, in particular Instagram. Support and implement the content strategy across multiple digital channels. Daily monitoring of social media accounts, including responding directly to our customers via social messages. Develop and maintain strong relationships with international stylists. Develop and maintain strong relationships with local photographers. Ensure that last minute urgent celebrity and influencer pulls are arranged before cut off times. Overview the PR assistants KPIS. Maintain and strengthen the relationships with key target media and influencers and execute a successful gifting program. Assist in planning and executing seasonal campaigns and regular digital photoshoot.

Continue to be an ambassador for the brand, providing insight to the team and implementing the brand's tone of voice. Provide leadership for the team by inspiring them with the company's service vision, setting clear objectives, and motivating them to deliver the best level of service. Coordinate office administration and procedures, in order to ensure organizational effectiveness, efficiency and safety. Lead, coach and train the Customer Service Team Members as well as Pr assistants. Assess weekly/monthly service levels and quality of service; implement service improvement strategies. Ensure office efficiency is maintained by carrying out planning and execution of policies and procedures. Act as final point of escalation for team for customer service complaints. Identify key areas of improvement and report to the directors to implement tailored policies, procedures, technical improvements and training programs to address those areas. Work closely with the operations manager and directors to provide enough staff. Approve staff hours via Deputy. Oversee the processing of returns. Assist with training new staff. Act as liaison and point of contact for other departments to ensure a customer focused approach to business initiatives. Liaise with external companies for office repairs or needs. Responding to customer enquiries via email and phone.

Responding to customer queries via phone and email. Processing web orders via light speed. Picking and packing web orders. Creating intentional and domestic shipping labels. Creating store transfers. Inventory management.

Assisted with the opening of the very first Topshop/Topman flagship store in Sydney. Work collectively to drive sales to meet budgets and KPIS. Assisted with VM throughout departments. Processed sales via POS. Offered styling advice to customers.