timothy trsar

senior marketing manager - learning

About

Experienced customer-focused Marketing Manager at ISACA who ensures that the IS/IT community is well informed about what ISACA products can offer them. I have led teams of subject matter experts and worked closely with product managers to create strong value propositions and both technical and creative call to action messaging. I have the proven ability to create analytical reports and dashboards to give visibility of KPI progress, and experience leveraging Adobe and Google analytics to build data driven strategies and targeting. In my current role as the Marketing Manager for ISACA audit products, I work with all business units including; training, certifications, product development, product management, communications and content teams. I have managed many outside vendors, but also have the ability to execute on projects myself with a knowledge of graphic design and video production.

Country

united states

City

chicago

Industry

non-profit organization management

Skill

editing, copy editing, creative writing, blogging, social media, proofreading, journalism, copywriting, research, microsoft office, public speaking, photoshop, public relations, press releases, microsoft word, newsletters, magazines, editorial, teaching, books, management, customer service, marketing, team building, training, advertising, leadership, strategic planning, strategy, cobit

Experience

senior marketing manager - learning

isaca

2019-9 - Present · 7 yrs 1 mo

Responsible for growing B2C learning segments of ISACA's business and leading the strategy and implementation of global go-to-market plans, product positioning and messaging, and sales enablement to provide positive ROI to the organization.

creative writer

free-lance

2011-1 - 2012-4 · 1 yr 4 mos

* Jingle writing; Wrote a jingle for a pawnshop in Rhode Island * Technical, copywriting, and creative writing for web and print

human resources administrator and marketing support

acres group

2012-12 - 2016-1 · 3 yrs 2 mos

assistant event marketing manager

isaca

2016-1 - 2019-1 · 3 yrs 1 mo

* Work closely with product team to support over $5 million in revenue * Develop and manage the annual marketing plan and budget * Create data driven digital marketing strategies utilizing Adobe and Google analytics * Developed a video driven CISA certification marketing campaign targeting millennials * Responsible for marketing ISACA’s Cybersecurity Audit Certificate & Training Program * Develop experiential marketing campaigns to build awareness and generate engagement around ISACA’s learning solutions * Developed and met marketing communications objectives and schedules, and exceeded attendance and revenue goals * Exceeded registration goal by 8% for the North American conference in 2018 and grew attendance 5% over 2017 * Exceeded registration goal by 5% for the European conference in 2018 and grew attendance 13% over 2017 * Saved the organization $250,000 per year by bringing video production in-house