Tim Burke

As the Senior Manager of Revenue Operations, I lead Marketing Operations to enhance data-driven decision-making, optimize marketing performance, and drive revenue growth. My role is focused on creating scalable processes, improving lead flow, and ensuring marketing investments translate into measurable pipeline impact. Key Responsibilities & Impact: Marketing Analytics & Attribution: Designed and implemented a GA4 event tracking strategy and a UTM framework, improving marketing channel attribution and campaign ROI measurement. These enhancements provide leadership with clear visibility into what drives conversions, pipeline, and revenue. Data-Driven Decision Making: Built and automated Looker Studio dashboards leveraging Funnel.io and HubSpot data, enabling marketing and sales teams to track lead-to-revenue conversion rates, identify drop-off points, and refine campaign strategies in real time. Sales & Marketing Alignment: Improved Chili Piper lead routing and scheduling, reducing friction in the buyer’s journey and accelerating speed-to-meeting. Exploring Live Concierge to provide instant demo booking, increasing inbound conversion rates. Outbound Prospecting Enablement: Operationalizing outbound efforts by integrating 6sense, ZoomInfo, Outreach.io, and TechTarget, equipping sales teams with intent data and automation to target high-value prospects more effectively. This has contributed to a more predictable and scalable pipeline. Marketing Efficiency & Automation: Spearheading automation initiatives to reduce manual effort, improve data integrity, and enhance campaign performance analysis. Leveraging AI-powered insights to provide faster, more actionable intelligence to marketing leadership. By combining technology, data, and process optimization, I ensure that Brightspot’s marketing efforts are scalable, measurable, and aligned with revenue goals.

As the Marketing Operations subject matter expert at Brightspot, I optimized marketing technology, data strategy, and analytics to drive pipeline growth and efficiency. My work focused on scaling systems, improving data accuracy, and ensuring marketing investments delivered measurable impact. Key Responsibilities & Impact: Marketing Technology Optimization: Managed Brightspot’s MarTech stack (HubSpot, 6sense, Mutiny, Chili Piper, etc.) to streamline operations, enhance lead efficiency, and maximize ROI. Drove adoption and ensured tools directly contributed to revenue growth. Process & Workflow Improvements: Partnered with Content, Demand Generation, Product Marketing, and Web/SEO teams to refine workflows, accelerating campaign execution and improving lead flow. Data & Reporting Strategy: Built real-time dashboards in and HubSpot to track conversion rates, pipeline trends, and campaign performance, delivering actionable insights to sales and marketing leaders. Sales & Marketing Alignment: Enhanced lead routing and meeting scheduling via Chili Piper, improving buyer journey efficiency, conversion rates, and response times. Compliance & Data Governance: Led GDPR compliance efforts, ensured data accuracy across marketing and sales systems, and optimized integrations with Salesforce and HubSpot. By optimizing technology, streamlining processes, and leveraging data-driven insights, I helped Brightspot improve marketing efficiency, pipeline generation, and revenue impact.

While working at SiliconExpert, an Arrow Electronics subsidiary, I was responsible for evaluating, implementing, and managing the tools/technology the marketing and sales teams use. These tools included HubSpot MarketingHub, HubSpot SalesHub, Salesforce, Gong, Drift, Chili Piper, Outreach, ZoomInfo, Cognism, and Clearbit. One of my biggest accomplishments while at SiliconExpert was leading the successful migration from Marketo to HubSpot MarketingHub. I also led the successful migration from Outreach to HubSpot SalesHub. Another accomplishment of mine was developing a robust lead-scoring model. The implementation of this new lead-scoring model contributed to a 30% increase in MQLs and a 50% increase in Leads. After the migration to HubSpot, I was able to build out advanced automation workflows to move leads down the marketing and sales funnel using personalized content that is relevant to where prospects are in the buyer's journey. This automation contributed to an increase in the velocity of prospects through the marketing funnel, reducing time-to-MQL by 10 days (35%). I also led the initiative to develop full marketing and sales pipeline visibility. By partnering closely with the sales, marketing, and data analytics teams, I developed a strong understanding of the data and used these insights to build comprehensive reports/dashboards to deliver insights to the organization. I led our data strategy, which included orchestrating data from our third-party data providers, organizing the information we collect directly from prospects/customers on our website, and blending all this data together to create a comprehensive, 360-degree view, of the prospect/customer. Lastly, I also developed and implemented revenue attribution models. These models were originally deployed in Bizible, but was later migrated to HubSpot post-migration. The revenue attribution models gave leadership insight into which campaigns and channels performed the best.

At the University of Colorado Denver, I was responsible for developing automated marketing campaigns to increase application rates for our undergraduate and graduate degree offerings. These campaigns included targeting prospective students who had requested more information about our degrees online but had not yet applied, campaigns to nurture prospective students that had recently toured our campus, and campaigns to encourage undergraduate students who were about to graduate to pursue a graduate degree at our school. I was responsible for the development and maintenance of the website and led a website overhaul project. The goal of this website overhaul project was to maximize the conversion rate of prospective students on our website to request more information about our degree offerings. Another one of my responsibilities was managing the universities social media accounts. I developed a social media strategy to align with the general marketing strategy and other marketing campaigns we were running. By taking an omnichannel approach to marketing, overhauling our website, and developing automated marketing campaigns, we were able to increase "requests for information" by 46% and overall direct applications (graduate applicants that recently graduated from undergrad) by 17%.

Developed digital marketing strategy, email marketing campaigns, website conversion strategies, and Google ads campaigns. Utilized MailChimp to create and deploy marketing campaigns that each averaged $12,000 in revenue. Worked in Adobe Photoshop to create aesthetically pleasing digital content to drive sales. Spent several hours per week managing customer relationships with high priority customers.

At the University of Colorado Denver, I explored the many different disciplines that are offered such as Biology, Chemistry, and Engineering, and ultimately landed at the Business School. I graduated with a Marketing and Information Systems Degree. I participated in many extracurricular activities such as founding the Wake Up! Speak Out! club that aimed to bring to light social injustices in our local community. I held a Vice President position in this organization for over two years while at UCD. I often volunteered my time with the Biology Club. One of my favorite forms of volunteer work with this club was when we visited local grade schools and taught the children how to do organ dissections. I also joined the Information Systems Association which assists in connecting students who are studying in the IT field with companies who are hiring.