Tim Rozalski

Plan, execute and manage marketing activities to ensure they align with Credit Union's strategic direction. Collaborate cross-functionally with all departments to develop, deliver and track marketing initiatives. Manage marketing staff and $2.3M budget. - Changed marketing strategy quickly from tradition to digital utilizing business analytics to track and grow wallet share of members as well as identify business growth opportunities. - Developed, executed and deployed email system to ensure the credit union is keeping in-line with technologies afforded to the financial services industry. - Drive internal and external press and communication initiatives to ensure a clear, consistent brand is being followed across the organization. - Utilize Hootsuite, Prism, Arreva, Docusign, Fiserv, Wordpress, Kentico, Google Analytics, Google Digital Network and Google Adwords to report on business intelligence and make strategic marketing decisions.

Managed all marketing activities across the organization. Managed marketing staff and S1.5MM annual budget. - Built Marketing Department from ground up, including creation of digital and traditional marketing strategies and introduction of new digital products. - Strategized with executive management on growth opportunities as well as efficiency efforts. - Implemented remote deposit capture and mobile banking application. Managed website, social media, and blog.

Managed all pricing of retail bank products, updates to products and related marketing campaigns for a not-for-profit cooperative association. Developed, implemented and tracked system-wide marketing programs and enhancements. Handled communications to the field around marketing programs and worked with training to assist in sales delivery. - Developed effective deposit growth strategies to maintain consistent average deposit growth of 17%. - Implemented mobile banking application to ensure bank kept up with technologies. Established tracking system to track marketing campaign successes as well as future results. - Partnered with advertising team to build brand awareness and with analytic team to track and measure effectiveness of campaigns. Developed strategies and recommendations to gain additional market share.

Managed retail bank deposit products and related strategies in 286 branches and customer contact center. Developed and Implemented micro-marketing approaches to competitive offers to markets where wallet-share needed to be developed. Used analytics to identify prime locations for opening new branches and formulated digital strategies and roadmaps to enhance and steer product line ahead of competition. Delivered weekly reports to management. - Spearheaded micro-marketing plans to grow deposits at new locations (10-15 new branches annually). Generated an average of $10M-$12M in new deposits with each campaign. - Contributed to bringing in $75M in new deposits on average by providing ongoing support for bank-wide marketing campaigns

Promoted to manage and develop new sales approaches for retail checking products at a retail bank comprising 673 banking centers in 6 states and DC. In charge of managing the Bank at Work Program, Checking Gift Program, Deluxe Checking Marketing Delivery, Direct Mail Program and the Student Rush Program. Managed $8M budget. - Generated 4% deposit growth year over year. - Created and implemented Student Rush Program, including product set designed within bank for college students. - Enhanced existing Bank at Work program as a more attractive to workplaces whereby program could be offered by an employer for no cost as a benefit for working for that particular company. - Wrote creative briefs and partnered with advertising agency to drive marketing programs.

Coordinated marketing initiatives for 106 branches in VA, DE, MD, and DC during period of change when M&T acquired Allfirst Bank (subsidiary of Allied Irish Banks of Ireland). - Steered successful marketing transition from Allfirst Bank to M&T Bank in a 1-week period following 8 months of transition planning across all 106 branches. - Designed and implemented targeted micro-marketing plans for branch management and sales staff. Coached, developed, and assisted branch managers in understanding new product sets by providing product review classes.

Participated in the development, analysis and implementation of a bank wide college student initiative. Researched marketing data and made recommendations on marketing avenues to take based on collected data for marketing campaigns. Actively assisted in the negotiation of contracts with the N.C. University system for strategic ATM placements.