Timothy Manni
Lead Editor, Content Strategist @ Yahoo Finance
About
After 20 years of building, leading, and scaling personal finance and financial services content at some of the most recognized brands in the industry, I founded Westville Editorial — a full-service content marketing and editorial strategy company built to help brands turn high-quality content into real business growth.Through Westville Editorial, I partner with fintech companies, media brands, and financial institutions that need senior-level editorial leadership, marketing strategy, and hands-on execution without the overhead of a full-time internal team. My work spans content editing, strategy, SEO-driven growth, brand storytelling, audience development, and operational leadership.I’m currently proud to count Yahoo Finance, LendingTree, Kapitalwise, and the Financial Influencer Network (FIN) among my clients. At Yahoo Finance, I have helped to lead their Insurance, Mortgage, and Investing verticals. At LendingTree, I am editing mortgage and homebuying content. With Kapitalwise, I am helping grow their affiliate partnerships, and with FIN, I am co-leading custom content partnerships. Before that, I led multiple editorial teams at NerdWallet during periods of rapid growth. My background sits at the intersection of editorial excellence, content marketing strategy, SEO, leadership, and operations — helping teams build trust, scale intelligently, and turn content into a true growth engine.
United States
Caldwell
Writing & Editing
Leadership, Strategic Planning, Cross-functional Team Leadership, Team Management, Project Management, Spokesperson, Consulting, Cross-team Collaboration, Team Leadership, Hiring, Management, Copy Editing, Editing, Content Strategy, Content Management, Publishing, Editorial, Social Media, Journalism, Proofreading
Experience

Lead Editor, Content Strategist
• Developed and implemented content strategies for Yahoo Finance's Mortgage, Investing, and Insurance verticals. • Leveraged nearly two decades of editorial experience to support various business areas effectively. • Collaborated with cross-functional teams to enhance content quality and engagement.

Vice President, Content & Business Development
As VP of Content and Business Development, my job is to cultivate partnerships between FIN and major brands across the U.S. FIN is the first and only complete financial marketing ecosystem that combines the following all under one roof, at scale: • Expert content creation • Content distribution • Influencer marketing • Talent services from the most trusted financial voices Our curated network maximizes impact and ROI by leveraging ~30 vetted, credentialed financial experts who provide organic social media amplification (at no cost) to their 10 million engaged followers.

At-Large Lead Assigning Editor II
As an At-Large Lead Assigning Editor II, my role was to parachute into any team that needed my help to provide both leadership and boots-on-the-ground assistance. In this role, I helped lead the new International team and the U.S. Banking team. This role provided me the unique opportunity to graduate from being an editor and content leader just in the world of mortgages, to being an editor and leader that could grow and lead any team in a multitude of subject areas. In this role, I was responsible for: -Managing writers, editors, and leading cross-functional collaboration. -Line editing and writing coaching in multiple subject areas. -Bringing a fresh perspective to all these teams in an effort to increase efficiency and impact.

Lead Assigning Editor I & II
As the Lead Assigning Editor of the Home and Mortgages team, I was responsible for: -Managing writers and editors. -Growth: Helping both individuals grow on their career path, and ensuring the team met and exceeded OKRs. -Partnering with team leads from other departments, such as the General Manager, Business -Development, Organic Growth, SEO, PR and more, to create a vertical-wide strategy in which Content was an integral part. -Ensuring all team processes and strategies, including rubric research, performance analytics, library management and more, were all efficient and effective. -Spokesperson duties, including TV appearances and speaking with the nation's top personal finance journalists.

Assigning Editor
Caldwell, NJ
As the Assigning Editor on the Home and Mortgages team, I was responsible for: -Line editing content from writers across the Home team. -Managing the growth and development of two writers on the Home team. -Cross-functional collaboration with Organic Growth and Business Developments teams. -Assisting the Lead Assigning Editor in planning our quarterly editorial calendar. -Upleveling the team's domain expertise in all areas of mortgage finance and home buying.

Senior Managing Editor
HSH.com
As the Senior Managing Editor of HSH.com, I was responsible for: -Developing and implementing the editorial and SEO strategy, as well as assigning and editing all content. -Leading a team of freelance and in-house writers, a data analyst, web producers, developers, and social media associates. -Managing website and individual page redesigns. -Developing data-driven content, proprietary mortgage calculators and a mobile app. -Speaking with the nation's top journalists to provide insight and commentary on the latest industry news.
Timothy Manni's Contact Information
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