Tim Koopmans

Founder — Retail Rush | Smart Coupons Architect of Smart Coupons — a live harmonised validation coordination infrastructure for brand‑funded retail promotions operating across multiple retailers and European markets. Operational infrastructure in place across participating retailers. Developed a three‑layer structure aligning: • Distribution within existing retail infrastructure • Regulated settlement via epay’s licensed European payment rails • Harmonised cross‑retail validation logic Operational & Institutional Proof • Live single‑use code issuance and POS recognition in active retail environments • Regulated clearing via epay’s embedded licensed settlement structure • Documented governance framework (authority allocation, fraud allocation logic, API documentation) • Audit documentation capability and settlement traceability • Retailer participation validating POS authority preservation Retailers do not integrate infrastructure that compromises control. Participation itself is structural validation. Core Focus • Structural alignment beneath activation • Harmonised validation across participating retailers • Governance clarity at multi‑market scale • Audit exposure reduction • Fraud surface mitigation • Preservation of retailer POS authority Smart Coupons centralises validation coordination — not commercial control. Harmonised where necessary. Distributed where required. ✅ CONTACT tim.koopmans@theretailrush.com www.theretailrush.com +31 6 223 79 107 Breda, Netherlands

• Analyzed customer requirements to generate high-value leads for customer acquisition and retention in the automotive industry. • Established a database with 10M+ consumers and relevant target group information for optimal conversion. • Contributed to business development and lead generation efforts at Cardatapool.com in Utrecht, Netherlands.

• Spearheaded self-service terminals and loyalty card apps for customer retention and acquisition programs. • Introduced innovative techniques like payments with loyalty points, narrow casting, and product promos. • Led customer retention initiatives at SwishPoints bv in Utrecht, Netherlands.

• Led business strategy development at BBat, generating millions of BTC leads for customer acquisition. • Managed partnerships and sales for online marketing agency, increasing revenue and profitability. • Championed innovations and improvements in marketplace conditions, driving growth and success.

Teacher marketing

Developed and executed data-driven marketing strategies for opticians and optical services, resulting in a significant increase in customer engagement and revenue. • Leveraged proprietary data marketing system to analyze customer behavior and preferences, leading to targeted and effective marketing campaigns. • Collaborated with a team of marketing professionals to stay ahead of industry trends and competition, ensuring client success and growth. • More than 7.500 opticians connected in 10 European countries.

Led the acquisition and retention of Agency clients BTB through defining account strategy and executing creative marketing campaigns at Target Interactive Communications in Amsterdam. • Grew the agency from 7 to 75 people • Achieved a top 25 position in the listing of Dutch creative agencies in 2002. • Shareholder for 25%

Product manager Insurance, responsible for product development, marketing campaigns and sales to attract new customers for the insurance portfolio. Under label FNV Leden Verzekeringen responsible for the acquisition of more than 100.000 new customers per year.

• Managed acquisition and retention of consumer savings accounts at Direktbank, a subsidiary of Chase Manhattan Bank. • Implemented data-driven marketing strategies and leisure incentives, resulting in 50,000 new accounts annually. • Achieved considerable growth in the savings portfolio, driving overall portfolio expansion.