YUNGTING CHEN
Senior Business Manager @ Industrial Technology Research Institute (ITRI)(工業技術研究院, 工研院)
About
Business Development & Sales Leader with 15+ years' experience across Taiwan, Greater China, and Southeast Asia. I specialize in growing new business lines, leading cross-border market entry, and transforming product ideas into scalable ventures — particularly in electronics component distribution, emerging tech, and consumer innovation. With a Master’s in Engineering and a strong entrepreneurial track record, I bridge technical understanding with commercial impact. From launching a premium tea brand in China to leading smart-city collaborations at ITRI, I thrive in fast-paced, high-growth environments. ▸ 20% YoY growth in B2C/B2B e-commerce (China) ▸ $225M portfolio management (LCD, ICs) ▸ Smart city and energy policy research across ASEAN I’m now seeking opportunities that leverage my engineering-backed BD strengths in regional roles across Asia. 📩 Feel free to connect if you're in tech, growth, or strategy — I’m always open to meaningful conversations.
Singapore
Singapore
Food Production
Salesforce, 3D Printing, 3D Modeling, Supply Chain Management, Technical Support, Product Management, Presentation Skills, Customer Relationship Management (CRM), Cross-functional Collaborations, Market Expansion, Product Commercialization, Emerging Technology, Cross-Border Strategy, Product Strategy, Pricing Analysis, Product Presentation, Product Adoption, Marketing Campaigns, Competitive Strategies, Market Analysis
Experience

Senior Business Manager
Singapore & Taiwan
Led regional collaboration initiatives to support smart cities, sustainability, and public-sector technology adoption in Southeast Asia. Key Contributions: • Spearheaded technical exchange between ITRI and A*STAR (Singapore), enhancing cross-border research collaboration. • Published strategic reports on green building materials, EV systems, and smart water infrastructure. • Represented ITRI at major events including Singapore International Water Week and ASEAN Sustainable Energy Week. • Co-authored policy bulletins covering AI, energy, and semiconductor trends across Thailand and Vietnam.

Sales & Marketing Director / Co-Founder
Dexi & Co. (Ward Case Tea)
Shenzhen, China
Co-founded a premium organic tea brand, overseeing product development, e-commerce strategy, and regional marketing. Key Achievements: • Launched online stores on JD.com, Taobao, and WeChat; grew annual revenue by 20% and amassed 155K WeChat followers. • Drove B2B and B2C growth through livestream campaigns and seasonal gift promotions. • Secured partnerships with clients like COMPEQ Suzhou and Precision Motion Industries. • Awarded at the 9th International Wulin Tea Competition; certified as a National Intermediate Assessor of Tea (China).

Account Manager
South China
Managed strategic accounts in the PCB manufacturing space,including suppliers of Apple Inc., selling advanced AOI, LDI, and inkjet equipment. Key Results: • Closed RMB 22 million in sales, servicing high-tier clients including Foxconn (ZDT), COMPEQ HZ, and APCB. • Improved client retention and equipment uptime by coordinating pre- and post-sales technical support.

Product Marketing Manager / Sales Supervisor
Shenzhen, China
Led multi-portfolio sales strategy for IC chipsets and LCD panels across telecom, surveillance, and consumer electronics sectors. Highlights: • Managed RMB 2.5B in product sales across Innolux LCD panels and Econet, MTK, Hisilicon chipsets. • Served top accounts like AOC, Hisense, MTC, Shenzhen KTC Technology,TP-Link, AZTECH, T&W, JOVISION and YOUHUA, consistently achieving 10% YoY growth. • Negotiated contracts and led demand generation across China’s major EMS and OEM partners.

Sales Manager – Development Dept.
Shenzhen, China
Promoted advanced materials and LED solutions in collaboration with Samsung and Japanese chemical manufacturers. Achievements: • Generated RMB 12M in 2013 through B2B material innovation campaigns. • Reduced LED bulb weight and enhanced thermal conductivity for lighting manufacturers.
Product Manager
China & Taiwan
Drove adoption of LED lighting and projector components in China’s high-growth electronics market. Key Highlights: • Co-developed pico projector LED modules used in award-winning products featured by Time Magazine and CES. • Expanded Everlight’s footprint across Philips, Toshiba, GE, and other major OEMs in lighting and display.
Education

Power Mechanical Engineering (Design and Manufacturing Division)
• Focused on precision sawing and machining of hard and brittle materials in mechanical design and manufacturing (e.g., semiconductor silicon ingot slicing). • Gained hands-on experience through academia-industry research projects under the guidance of professors at National Tsing Hua University. • Involved in the full research cycle: from conceptual design, experimental equipment modification, to diamond wire saw development and performance testing. • Analyzed experimental data and delivered conclusive insights based on results.

Mechanical Engineering
Leadership & Arts Engagement | Student Club Activities • Served as President, Creative Lead, and Drum Instructor for the NCTU Rock Music Club, leading event planning, visual branding, and music workshops. • Performed in numerous on- and off-campus events, enriching my artistic expression and team collaboration skills. • Actively pursued cross-disciplinary learning through electives, course auditing, and hands-on participation in student-led initiatives. • Cultivated leadership, creativity, and strong interpersonal communication through a dynamic and well-rounded university experience.
YUNGTING CHEN's Contact Information
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