Tim Binder

DailyPay is the leader in On-Demand Pay, trusted by the most forward-thinking employers committed to enhancing their employees' financial health. Our open technology platform delivers instant access to earned wages and a robust suite of financial wellness solutions, giving our partners a decisive edge in attracting, engaging, and retaining top talent. As VP of Brand & Comms at DailyPay, I lead brand marketing, research and insights, public relations, corporate communications, social media, events, client advocacy, and our in-house creative studio.

MoneyLion is a digital ecosystem for consumer finance that empowers everyone to make their best financial decisions. It’s also the most followed fintech on TikTok. As the Head of Brand Marketing, I led the development and execution of strategic marketing initiatives to enhance brand awareness and drive business growth. I oversaw the creation of compelling marketing campaigns, manage cross-functional teams, and analyze market trends to ensure brand consistency and alignment with company goals. My role included fostering relationships with key stakeholders, optimizing marketing budgets, and leveraging data-driven insights to refine strategies and maximize ROI. Through innovative thinking and a customer-centric approach, I aim to strengthen brand loyalty and elevate market presence.

4ocean is an environmental conservation company focused on ocean cleanup and the reduction of single-use plastics. As VP of Brand Marketing, I led strategic initiatives to enhance brand awareness and drive growth, with a strong focus on product innovation and marketing. I managed a team of 10 creatives to develop compelling content, orchestrated impactful event marketing, and oversaw product marketing campaigns. My role involved fostering stakeholder relationships, optimizing budgets, and leveraging data-driven insights to refine strategies, all while promoting ocean conservation and sustainability.

As Global Brand Director at IMAX, I led comprehensive brand strategies for B2B and B2C markets. Oversaw the largest brand campaign in company history, which led to the company surpassing $1 billion in revenue for the first time ever. Managed marketing for 20+ blockbuster films with Disney and Warner Brothers. Launched the IMAX with Laser projection system, achieving global sales and enhancing the cinematic experience.