Tim Veasman

• Developed and implemented the selling strategy for the professional trades channel consisting of all Jan/San, MRO and Construction distribution totaling $10M in annual revenue.. • Opened 53 new distribution partners across all channels totaling $500,000 in incremental revenue. • National Account responsibility for MSC, Home Depot Pro, Veritiv and Fastenal. • Oversaw and led the hiring of 10 new manufacturers representatives specific to the industrial construction channel as I pioneered the program metrics within the channel. • Utilize Salesforce.com to manager sales team pipeline, call activity, close rate and overall sales effectiveness. • Played a strategic role in identifying new product categories for Toter which led to the launch of our new line of two shelf utility carts in 2020.

• National Account Manager that is responsible for managing Scotts Miracle-Gro Emerging business platform. o Emerging business consist of Hydroponics, Smart Watering Technology and a large focus on the eCommerce platform for Lowes.com. • Major focus is the implementation and growth of new hydroponic brand within Lowes. o Launched Root Farm with Lowes in March of 2017 in 151 stores. o Secured 470 additional stores with endcap placement. o Invoice sales exceeding $1M in the first 6 months of the program.

• Responsible for a 23-state region that produced $30M in annual sales revenue. • Delivered 10% growth in the fiscal year 2016 and closed out fiscal year 2015 with growth of 12%. • Account responsibility was inclusive of STAFDA, Plumbing and Electrical wholesale distribution. • Managed 7 manufacturers rep agencies with a total of 30 salesman as well as national account responsibility for MSC, Ferguson, Sonepar, Anixter, AD Industrial and IMARK buying groups. • Negotiated and implemented a national warehouse program for Ferguson.

• Delivered 30% growth year over year from August through December of 2014 on a business that was tracking up 14% when I took over. • Responsible for a $25 million account base that consists of Amazon, Northern Tool & Equipment, Advance Auto, Carquest and Mid-States Buying group members. • Managed 3 manufacturer representatives: 1 that serviced Northern Tool & Equipment at the store level, and 2 separate agencies that managed the Mid-States Buying group members. • Successfully gained placement of the Ingersoll Rand Cordless line within the Spring Master catalog as well as robust presence online at Northern Tool & Equipment. • Worked collaboratively with the marketing team to produce and deliver rich content for the Amazon platform to further drive sales and increase conversion rates.

• Newell Brands 2013 E.D.G.E Award Recipient within the Customer Development Organization. • Delivered 7% growth over prior year and 3.5% over budget in 2013. • Managed a $5 million 5 state territory comprised of 5 sales agencies that represent the commercial tool division including the IRWIN, Lenox and Rubbermaid brands. • Managed five manufacturer representatives agencies with selling responsibility for the Plumbing, HVAC, Electrical and STAFDA distribution channels. •Managed three direct reports that are responsible for National Account interaction and demand creation within MSC, Fastenal and Grainger. • Developed annual agency marketing plans that ensure their selling efforts align with Newell Brands strategic initiatives while delivering top line sales growth. • Responsible for leading, hiring, terminating, training and continual development of new and existing agencies to insure growth objectives are being met. • National Account Manager for WinWholesale, a $1.5 million strategic account for Newell Brands.

• Supported the Rubbermaid Commercial brand. • Functioned as the senior marketing representative for Grainger, largest industrial/MRO account with volumes in excess of $50 million annually. • Managed all communications to our national sales force regarding initiatives, new product rollouts, promotional activity and marketing communications. • Responsible for the revamp of the Rubbermaid Commercial Products brand page as well as the accuracy, product representation and branding guidelines for the Grainger catalog. • Implemented and managed and integrated marketing plan in 2012 that included segment specific marketing plans, ecommerce plans, sales engagement/solution selling strategy and new product commercialization.

• Awarded the National President’s Award for Top Sales Performance in 2010. • Exceeded budget by 8% in 2010, while delivering an incremental $200,000 in top line sales. • Managed a $2.5M territory consisting of 20 core customers and 100 ancillary accounts. • Created customer-specific marketing plans to accelerate new product placement and maximize sell through in STAFDA, Sphere 1 and Evergreen Marketing accounts.

• Managed sales initiatives for 15 Home Depot and Lowes stores, producing over $6.5M in POS in 2008. • Developed relationships at various management levels leading to 5 district buys resulting in $200,000 in incremental sales.

Managed 11 national/regional farm and home accounts within the Mid-States and Wheatbelt buying groups. Established relationships with senior level buyers to leverage increased sales and distribution of products. Delivered account specific business plans to broaden base of retail distribution. Executed shelf maintenance with simple and effective merchandising solutions. Accomplishments: •Grew national account business from $886,472 in sales for 2005 to $1,680,000 in 2007. •Achieved category profit growth of 30% in the 2006 and 3% in 2007. •Added over 160 new points of distribution in existing accounts in 2006 and 2007. •Negotiated, leveraged and implemented a large product segment into a key account with impacts of 161,000 units sold and over $600,000 additional sales dollars in 2005 and 2006.

Managed a six state territory in the Midwest focusing on sales and customer service. Performed six to eight sales calls daily based on geography. Serviced all accounts by updating plan-o-grams, handling defects and providing customer service. Provided product knowledge to all sales associate on new and existing products