Tim Follmann

I am currently responsible for managing full P&L across multiple European markets, driving 4-wall profitability in (new) markets. I lead the expansion into multiple EU countries, building strong brand narratives that shape the consumer journey while maintaining operational excellence with a clear sense of urgency. I oversee a multi-channel business model that includes retail stores, wholesale, and e-commerce, ensuring seamless integration across all channels. As an entrepreneurial and agile leader, I motivate and inspire a small, nimble international team, driving results in fast-paced and ambiguous environments with strong ownership and resilience. My expertise spans marketing, e-commerce, IT, retail operations, and logistics, and I’m actively involved in retail real estate negotiations and site selection. I leverage my strong financial acumen and analytical skills to inform strategic decisions, all while communicating fluently in English across diverse teams and markets. Passionate about growth, innovation, and creating impactful brand experiences that resonate with consumers across Europe.

As Managing Director for the Benelux & France at the s.Oliver Group, I led the regional strategy and execution for a diverse portfolio of fashion brands: s.Oliver (red and black label), O/S by s.Oliver, Liebeskind Berlin, Comma, and Triangle. I was responsible for driving growth and market positioning across both B2C and B2B channels, overseeing functions including Sales, Marketing, Merchandising, Finance, and HR. In collaboration with regional leadership and global HQ, I ensure alignment with our overarching strategic goals. 👥 Leading a team of 250+ across 4 countries, I believe in a pragmatic, people-first leadership style—maximising the potential of current teams while developing future talent in an inclusive and performance-driven culture. 💡 My focus was on: - Strategic brand positioning in diverse, evolving markets - Driving commercial success across all sales channels - Building strong internal and external partnerships - Ensuring financial health and long-term growth - Coaching and developing cross-functional, multicultural teams I’m passionate about leading organizations through transformation and building resilient, forward-thinking business models that adapt to changing consumer needs.

As Global Sales Director at Garcia, I had the privilege of leading and developing a high-performing, international, multi-channel sales organization of over 100 team members across more than 20 countries. My core focus was driving sustainable, profitable growth by strengthening wholesale, retail, and e-commerce partnerships while elevating brand equity and customer satisfaction. Working as part of the Senior Management Team, I contributed to shaping and aligning strategic initiatives across the business to ensure consistency and effectiveness in our go-to-market approach. Key Highlights: - Developed and executed comprehensive sales strategies to accelerate growth across both mature and emerging markets. - Enhanced the sales structure and performance metrics, including forecasting accuracy, sell-in/sell-out analysis, and process optimisation. - Collaborated closely with merchandising to align product availability with market demand, minimising stock issues and improving inventory efficiency. - Improved sales performance tools and selling standards, with a strong focus on customer relationship management and partner success. - Designed and implemented a strategic distribution approach to support long-term brand positioning. - Built a strong leadership pipeline by coaching and mentoring team members, fostering talent development, and ensuring succession planning. - Oversaw the full P&L responsibility for the global sales division, ensuring commercial targets were met or exceeded. - Maintained cross-functional alignment across departments to deliver on ambitious growth targets.

Analyzing existing Sales structure in the EMEA region and adapt/change where necessary. Start to build country (Sales) organizations in a hybrid model with Distributors, Agents and Employees. Develop and set clear targets and expectations to country Sales teams and responsible to achieve the set targets as well as implement changes where applicable in collaboration with the EMEA management team in order to ensure sustainable and continues growth. Overseeing and managing sales of all product categories as Footwear, Bags, Eyewear and Coffee & setting up marketing support/assets to support sell-in/sell-out. Involved in the total Omni channel Sales strategy to guarantee the best possible results from a sales & marketing point of view.