Tim Clark

I lead SAP’s brand journalism and native advertising efforts, focusing on clear, relevant, reader-first storytelling across the company. My work includes advising executives on narrative clarity, guiding writers and contributors across SAP, and maintaining editorial standards that reflect how audiences actually consume information today. I also oversee SAP’s approach to native advertising and publisher partnerships, helping ensure our voice remains credible, accessible, and aligned with best-in-class editorial practices.

During this period, I helped shape SAP’s brand journalism programs across properties like SAP Business Trends and Forbes (SAPVoice). I worked closely with contributors to refine story ideas, improve writing clarity, and support the consistent publication of timely, relevant content. My focus was always on eliminating unnecessary jargon, elevating the editorial quality, and making SAP’s stories more approachable and more aligned with what readers expect from strong journalism.

I managed SAP’s global blogging ecosystem, including SAP Blogs, SAP AdVoice on Forbes, and related communication channels. My role involved setting editorial guidelines, advising executives on blogging and communication best practices, and ensuring consistency and quality across a large community of contributors. This period laid the foundation for SAP’s brand journalism work by helping writers communicate complex ideas in a clear, grounded, and human way.

Foundation in narrative craft, editing, and audience-first communication - skills later applied to media, publishing, and enterprise brand storytelling.