Tijana Varga

B2B Marketing Manager & Content Strategist @ Fiscal Solutions

About

After 12 years in journalism and television, I entered the B2B world and noticed something strange:Smart companies were hiding behind complicated language.Every brand sounded “innovative,” “solution-oriented,” and “end-to-end.”Very few sounded human.That became my edge.Today, I help B2B brands turn complex ideas into clear, credible, and engaging content people actually want to read.My background in journalism taught me how to:• find the real story• ask better questions• simplify complexity• and write in a way that connects instead of impressesI work across:- LinkedIn thought leadership- B2B copywriting- brand storytelling- content strategy- social media communicationBecause in B2B, clarity is a competitive advantage.

Country

City

Serbia

Industry

Computer Software

Skill

Email Marketing, LinkedIn Marketing, Marketing Strategy, B2B Marketing Strategy, Timelines, Advertising, Online Marketing, Marketing, Marketing Campaigns, ChatGPT, Paid Content, Web Content Creation, Presentation Skills, Video Editing, Artificial Intelligence (AI), MailChimp, Press Releases, Corporate Blogging, Article Writing, B2B Marketing

Experience

B2B Marketing Manager & Content Strategist

Fiscal Solutions

2023-10 - Present · 3 yrs

Novi Sad

Leading B2B marketing and brand communication initiatives across content, social media, events, and digital campaigns. My work focuses on translating complex topics into clear, engaging communication that strengthens brand visibility and builds stronger audience connection. I work across: • content strategy and copywriting • LinkedIn and social media communication • brand storytelling and positioning • website messaging and SEO content • webinars, conferences, and industry events • employer branding and internal communication With a background in journalism and television, I bring a strong storytelling approach to B2B communication, helping brands sound more human, credible, and relevant.

Copywriter

2018-1 - Present · 8 yrs 9 mos

Worked with brands across different industries on content creation, copywriting, and brand communication projects. Focused on creating clear, audience-centered messaging for websites, social media, campaigns, promotional materials, and digital communication. Special interest in B2B storytelling, positioning, and simplifying complex ideas into content people genuinely connect with.

Journalist, editor & tv host

Radio Television of Vojvodina

2011-5 - 2023-10 · 12 yrs 6 mos

Serbia

Spent more than 12 years working in journalism, television, and media production as a journalist, editor, and TV host. Developed strong expertise in storytelling, interviewing, content production, audience communication, and translating complex topics into engaging narratives for broad audiences. That experience shaped the way I approach marketing and B2B communication today: with clarity, curiosity, and a strong focus on human connection.

Journalist

Dnevnik vojvodina press

2010-1 - 2011-4 · 1 yr 4 mos

Novi sad

Gather information and writing articles/publications on a tight deadline; Distribute reports after press conferences; Building contacts and sources for use in future stories; Follow current events, always looking for a story opportunity; Pitch story ideas to editors and producers