Tiffany Pang

Monotype is the largest typeface and technology company in the world. Monotype works with everyone, from the biggest global brands through to individual creatives, offering a wide set of solutions that make it easier for them to do what they do best: design beautiful brand experiences. Monotype Fonts is a global typography platform that offers access to the worlds most diverse font library, intuitive license and font management, web font hosting, font deployment and AI backed search and discovery. Achievement Highlights: + 168% YoY growth in sales enquiries + 177% YoY growth in marketing-sourced revenue

At Boomi, I achieved the H2 quota target in just three months, generating 14 sales-qualified opportunities through a targeted “outbound-specific” sales process. My role involved building relationships with C-level executives and IT Heads, securing key clients like United Overseas Bank and HSBC, before the Hong Kong operations were discontinued.

In my role, I developed a comprehensive marketing strategy for North and Southeast Asia, focusing on ‘go-to-market’ and digital marketing initiatives that significantly drove business growth and brand development. Over two years, 33.31% of the total sales pipeline was a direct result of marketing efforts. My strategies yielded a 320% marketing ROI, leveraging diverse touch-points such as thought leadership, SEO, PPC, industry conferences, and social media. Collaborating with global marketing teams, regional sales, and external partners, I contributed to our success across the Asia Pacific region.

Since 2017, I have been providing marketing consultancy services in the UK, enhancing the presence of diverse products and services, including a real estate SaaS platform, a dating app, and the Imperial Treasure Restaurant Group. My digital marketing effort has led to the execution of successful campaigns across Google Ads, Twitter, LinkedIn, Facebook, and Display Ads, resulting in a 56% reduction in cost per lead and doubling lead performance. Additionally, my strategic social media management and collaborations with top publishers have secured the Imperial Treasure brand as a top luxury Chinese dining destination in London, growing to over 10k followers from scratch.

At M800 Limited, I led digital marketing efforts specialising in PPC and SEO, playing a key role in generating high-quality sales leads. Within four months, the SEM strategies secured 6 major deals and drove a 37% increase in site traffic. I also took full ownership of event marketing across the APAC region, successfully managing three international trade shows—including the Mobile World Congress in Barcelona and Shanghai—for a team of 20, including C-Suite executives.