Tiffany Kelterer

Tiffany launched and managed her own photography business focused on family, portrait, and brand photography: - Created a marketing strategy, developed brand, built go-to-market plan and marketing communications assets including website, imagery, and copy - Developed compelling Google and Facebook/Instagram ads; resulting in an average of 200% new client growth month over month - Analyzed Google data to continuously improve marketing spend and performance - Created proposal decks for brand clients outlining scope of project, brand direction, and potential business outcomes - Managed business finances and operations to ensure strong ROI

Tiffany oversaw the strategy and program design for Nordstrom’s loyalty program, The Nordy Club, to drive member enrollment, spend, and retention, including: - Designing and creating implementation strategies for The Nordy Club’s new benefits - Identifying short- and long-term optimizations for The Nordy Club’s benefits and capabilities - Designing and implementing quick turn campaigns and program capabilities to drive immediate sales - Mitigating issues with The Nordy Club’s benefits or campaigns by determining causes, solutions, and future prevention strategies - Consulting on and revising The Nordy Club’s terms and conditions for accuracy in, and areas of improvement to, legal language and program design - Creating strategy decks to advise Nordstrom senior leadership on how to best achieve business results via program benefits and campaigns

Tiffany focused on Nordstrom’s strategy and execution of integrated marketing and customer lifetime value, including: - Developing lifecycle marketing journeys for Nordstrom customer segments and subsegments, including loyalty and credit marketing - Implementing triggered marketing journeys through alignment with product management, email, and data & analytics teams - Developing the strategy for customer targeting, post store opening tactics, and customer messaging for two of Nordstrom’s new retail stores; both stores yielded 40% above plan - Partnering with retention marketing teams to determine customer retention strategies for quarterly campaign planning and testing - Defining roles & responsibilities and new processes for the lifecycle marketing team to streamline and improve campaign operational procedures

Tiffany focused on the marketing communication planning and execution of Nordstrom’s loyalty program, Nordstrom Rewards (US and Canada), to drive engagement and customer lifetime value, including: - Designing and executing campaign and test communication strategies across numerous retail channels (Nordstrom, Nordstrom Canada, Nordstrom Rack, and HauteLook), focusing on the lifecycle of Nordstrom Rewards loyalty program members in the US and Canada - Designing and executing Nordstrom Rewards evergreen and lifecycle communications, including triggered email welcome series, benefit reminders, and billing statement messaging - Designing and implementing French and Spanish translation processes for marketing and program materials - Delivering on-brand, on-strategy, and legally compliant campaigns in partnership with data, analytics, legal, and privacy teams

Tiffany focused on tracking and reporting departmental sales and marketing budgets, including: - Tracking and collecting vendor advertising money for marketing campaigns - Partnering with marketing teams to manage handbag marketing campaigns and budgets - Planning and executing quarterly Divisional Merchandising Manager summits - Tracking and reporting on daily, weekly, and monthly regional and company-wide handbag division sales