Tiffany Chen

● Translated presentation slides, primarily media briefs and post-campaign reports, from Mandarin Chinese to English for regional clients ● Conducted research on target demographics, media consumption habits, and market trends to inform cost-efficient and effective media strategies for ad display ● Monitored campaign performance metrics, using Nielsen, comScore, Google Analytics, and a self-made customer data platform, for an automotive client and worked across departments to conduct optimization, resulting in a 20% improvement in conversion rates and a 30% increase in overall campaign effectiveness ● Supported client communication with media companies and ensured that all tasks and events were well-implemented during a product promotion

● Developed proposals on how campaigns could effectively reach the target audience through social media and online forums, such as Facebook, Instagram, and Dcard ● Prepared summaries based on weekly reports produced by analytics platforms, such as Meta Business Suite and Google Ads, to update clients on how campaigns are performing against KPIs ● Assisted with scheduling meetings and coordinating travel arrangements for the team

● Translated important guidelines from English to Chinese to ensure proper communication between the counselors and the students ● Collaborated with lead counselors in coordinating after-school and weekend activities. ● Provided Chinese versions of weekly newsletters written in English by lead counselors to update parents/guardians on their children's learning progress ● Offered after-school tutoring sessions to students who needed help with their homework assignments