Tiffany Liu

- Lead In-house media team and audience data strategy across PlutoTV, Corporate B2B Marketing, Linear tune-in, Consumer Products, live events.

- Oversee cross-platform marketing strategy across Viacom networks, consumer retail products, and live events/ticket sales performance marketing campaigns(social media, programmatic, sem, managed direct) - Partner with brand marketing teams across Viacom networks to meet marketing campaign objectives ranging from live event ticket sales, retail sales, acquisition, engagement and tune-in. - Build and lead a team of strategists and managers with 100% retention of direct reports for over 2 years - Create direct partnerships with external vendors and identify new technologies and data sets to leverage

- Sales marketing strategy and solution packaging of Yahoo's sponsorship opportunities across CPG, Beverage, Health clients - Created integrated and custom digital marketing solutions for key accounts, both proactive and reactive - Lead brainstorms, collaborate with internal partners, and project manage the RFP process to develop custom sales proposals - Pitch solutions to clients along side sales executives

P&G- Beauty-Skin/Hair (Jul 2014-Aug 2015), Fabric Care (Dec 2012-July 2014), Team e-commerce lead Awards: Tide Super Bowl Social Activation 2014 - Festival of Media Awards Bronze, Tide “Miracle Stain” & Super Bowl 2013- Effie Bronze (in collaboration with partner agencies) Notable Projects: Real-time media activation, Tide “Miracle Stain” & Super Bowl, Tide NFL partnership, Olay Red Carpet strategy - Lead e-commerce activation strategy across all P&G brands in collaboration with client customer team leads - Lead integrated media buying for fabric care & beauty brands across platforms - Mentored and managed a team of 10-12 media professionals across digital and television disciplines across two cities with 100% retention for over 2+ years - Increased FTE and fees for the agency by analyzing and writing scope documents

- Strategized and managed digital media plans for the fabric care category, including product launches and tent pole events - Built and inspired a best-in-class digital team

- Managed Michelin and BF Goodrich national digital media & B2B plans

Digital & broadcast media buying on Coca-Cola beverages Notable projects: American Idol Integration, Diet Coke Style Series, Coca-Cola Secret Formula, Academy Awards - Collaborated with publishers and inter-agency partners to create multi-million dollar digital programs across mobile, digital out of home, and on-site events - Led digital integration of Coca-Cola’s integration on American Idol Digital Junior Associate, P&G Account, 2007-2008 - Digital media planning and buying on P&G digital team across Home Care, Fabric Care, Pet Care, Baby Care, Food, Beverage categories Assistant Media Buyer (National Broadcast), P&G Account, 2006-2007 - Awards: First place team in MediaVest’s Connections College training program

- Prepared proposals to acquire corporate sponsorships for the Arts Center - Assisted in stewarding Annual Appeal drive - Prepared promotional materials to showcase the Art Center's community outreach