Tifany Santos

Responsibilities: • Led Sales Enablement programs for Google Ads (SMB) consultants, focusing on technical proficiency and commercial readiness. • Architected an evolutionary onboarding structure based on the ADDIE model. • Developed strategic sales pitches incorporating SPIN Selling, Cross-selling, and the AQPC technique to drive high-level business conversations. • Analyzed operational metrics to identify performance gaps and developed data-driven training interventions. • Managed global stakeholder relationships, facilitating WBRs and QBRs. Key Results & Impact: • Quality Excellence: Achieved a 93% Call Quality average in the first month for newly trained cohorts. • Revenue Focus: Drove a 40% increase in strategic budget-focused conversations. • Certification Success: Secured a 100% first-attempt pass rate for the Google Ads Search Certification. • Retention: Successfully mitigated turnover, achieving zero attrition in 3 of the last 4 graduated classes.

Responsibilities: • Provided consultative account management for a diverse portfolio of SMB advertisers, focusing on long-term business growth. • Spearheaded strategic campaign planning and execution with a primary focus on maximizing ROI and ROAS. • Monitored and optimized key performance indicators (KPIs), including CTR, CPC, CPA, and Conversion Rates. • Conducted customer onboarding and education on the Google Ads platform to ensure feature adoption and platform proficiency. Key Results & Impact: • Operational Excellence: Achieved 129% of operational targets within the first quarter of performance. • Performance Growth: Increased average CTR by 14 percentage points (WoW) through strategic adjustments. • High ROI Impact: Delivered a 7.0x average ROAS for new advertisers onboarding onto the platform. • Customer Loyalty: Maintained a CSAT score above 90%, consistently exceeding benchmarks for strategic support and satisfaction.

Responsibilities: • Led training initiatives for new consultants within the Meta Ads ecosystem. • Localized global training assets for the LATAM market to ensure regional alignment and local relevance. • Facilitated performance-recovery training focused on improving quality and revenue metrics for underperforming agents. • Provided active on-the-job support (Floor Support) to enhance real-time operational development. Key Results & Impact: • Training Excellence: Achieved a 97% average proficiency rate across all graduated cohorts. • Content Redesign: Successfully spearheaded the full redesign of regional training materials to increase engagement. • Process Optimization: Optimized the onboarding schedule to improve operational efficiency and workflow.

Responsibilities: • Architected full-funnel sales strategies for Small and Medium Businesses (SMBs) to optimize conversion paths. • Developed strategic scaling plans for paid media investments, focusing on budget efficiency and growth. • Provided specialized consulting on product adoption and performance to drive advertiser success. Key Results & Impact: • Financial Efficiency: Consistently drove ROAS increases while successfully reducing average CPA across the managed portfolio. • Goal Attainment: Maintained a recurring track record of meeting and exceeding operational and productivity targets.

Responsibilities: • Applied andragogy principles to design and deliver English language training tailored for adult and teenagers learners. • Coordinated pedagogical schedules and instructional structures to ensure academic and operational consistency. • Developed student retention and relationship strategies, focusing on engagement and commercial success. Key Results & Impact: • Student Success: Successfully graduated 300+ students using accelerated learning methodologies. • Process Efficiency: Implemented an agile instructional framework that significantly reduced the average learning time for students.

Responsibilities: • Facilitated English and Basic IT classes, adapting instructional delivery to ensure student engagement and comprehension. • Monitored academic performance through proactive assessments and individualized student follow-ups. • Developed detailed pedagogical reports to track learning progress and support operational decision-making. Key Results & Impact: • Rapid Career Progression: Recognized for exceptional performance and agility with two promotions in less than 6 months. • Workflow Optimization: Successfully implemented new pedagogical monitoring flows, increasing the efficiency of student evaluation processes.