Công Phạm

- Led integrated digital planning to strengthen brand awareness and engagement across key digital platforms. - Analyzed consumer behavior, digital usage patterns, and market signals to develop precise audience targeting and data-driven media strategies. - Coordinated with creative and social agencies on channel planning, content direction, and touchpoint mapping to ensure cohesive brand storytelling. - Consolidated and evaluated campaign KPIs and provided insight-based optimization recommendations for brand media and social activities. - Monitored competitor movements and category trends across social media, TV, and OOH, supporting brands with actionable market intelligence and O2O strategies.

Media Masters is an accelerated graduate trainee program by GroupM—the world’s largest media investment group—designed to prepare fresh graduates for leadership roles in the media and advertising industry. Operating under the global WPP network, the program offers intensive training in key areas such as media planning, digital strategy, programmatic trading, and data analytics. Participants gain hands-on experience by working on real campaigns for high-profile global brands alongside industry experts

- Led strategic projects, including the club’s flagship competition with 5,000+ participants and 118,000+ digital reach. - Directed event planning, consumer activations, logistics, and on-ground operations, ensuring seamless end-to-end execution. - Managed members across departments and strengthened internal collaboration. - Built brand relationships with media and business partners, securing investment from sponsorships & fundraising. - Designed integrated online–offline approach plans to attract students from other universities to interact with club activities

- Secured collaborations through successful negotiations and problem-solving concerns with stakeholders and raised sponsorships. - Designed customer relation management system by utilizing existing customer databases up to 5.000+ qualified leads by using Google Query Spreadsheet and Mail chimp. - Built communication plans and strategic approaches for the competition outside school campus and reached national contestants across Vietnam universities. - Worked and negotiated with partner universities in Ho Chi Minh city campus to operate offline marketing booths. - Fostered partnership with 10+ media partners and brand ambassadors including YBox, AdSangTao, etc.

High distiction graduation