Tibor Metyko

As CCO and deputy CEO I oversee and run Libri-Bookline's whole commercial strategy, activities, platforms and programs leading ~500 colleagues. My teams are responsible for sales (webshops - libri.hu, bookline.hu -, 60+ stores), marketing, publishing relations, procurement and inventory management, digital channels, service design, media, customer service, business intelligence and development of beyond book portfolio and solutions.

As a member of the board I oversee the whole customer lifecycle and all the interactions like (trade) marketing, campaing management, brand and comms, media, PR, CRM, e-commerce and b2b tasks, solution, service and design development and CX activities throughout the whole organisation. I also have full P&L responsibility for our private label, Dyras. My teams work on making both our customers and partners happy and building the best brand(s) in the retail industry by developing extraordinary comms, solutions, service and buying experience during the whole customer journey even in new, regional markets.

As a member of the board I am responsible for marketing & media and brand, e-com and b2b sales strategy in strong collaboration with other C-level colleagues by shaping our commercial goals, activities and directions. My teams are handling all the marketing, e-com and b2b related activities within the company like digital and offline marketing campaigns, media planning, brand and creative management, PR and comms, marketing automation & CRM operations, design and social media with strong focus on brand awareness, ad recall, performance KPI's, visits and conversion, UX and CX throughout the whole customer journey. Turning our focus from standalone product selling to customer experience and value based messaging.

Turning the marketing organisation into a sales oriented marketing approach and operation by using account based marketing elements and tactics. Leading an expanding regional team of 16 by being responsible for segment marketing, internal comms, corporate comms & PR, CSR, marcom, digital marketing, events, employer branding, web design & development and all marketing related activities and the market(ing) strategy of the group of companies with a total business of ~700M EUR. Board member - National Trade Union of Construction Contractors, Media Department. Member of Hungarian Marketing Association's Marketing Decision Makers' Club.

Define and execute long term global marketing plan and strategy of Nokia’s most important segments. Map out customer buying process, specify customer journey, build buyers personas, develop content strategy and asset briefing. Play a key role in creating creative strategy and content execution. Lead and manage digital campaigns worldwide. #strategy #5G #audiencecentricmarketing #budgetplanning #campaign #leadership #cable #MSO #CSPNetworks #globalmarketing #accountbasedmarketing #digitalmarketing

Making 5G a commercial reality. Lead global campaign teams (including marcom, campaign management, brand, media relations, social media and business line professionals) and driving portfolio & innovation campaigns to the company’s sales and marketing teams worldwide. Single point of contact within the global Marketing & Corporate Affairs team for Public Safety and Private network related issues and tasks. Create marketing content and collateral on specific portfolio parts. Support analyst relations, press and media organizations. Lead market entry (digital) campaigns for creating awareness for Nokia's Public Safety E2E solutions. Participate at big international customer facing events like Mobile World Congress or Critical Communications World. #5G #content #events #MWC #publicsafety #marketeroftheyear #B2C #leadership #MobileNetworks #globalmarketing #portfoliomarketing #digitalmarketing

Communication, campaign and customer handling strategy. Focusing on new businesses and customer acquisition. #creativeagency #newbusiness #strategy #ATL #BTL #PR #leadership #businessdevelopment

Manage B2B marketing strategy for a newly generated business unit focusing on verticals. Launch of the new B2B brand Samsung Business. Planned, created and built up the strategy of the brand Samsung Business. #B2B #marketingstrategy #solutionsales #newbrandlaunch #events #regionalmarketing

Lead the corporate (enterprise & government) segment marketing team with full P&L responsibility. Plan and manage segments’ strategy and all segment related activities through the whole customer lifecycle and ensure profitability. Launch new brand (Ready Business), Ready Business Zone in Vodafone HQ and products, lead cross-functional projects. #segmentmarketing #forecasting #bidmanagement #leadership #newofferings #readybusiness #customerexperiencecenter #P&L

Create and execute marketing segment strategy (B2B SME/MLE), plan, make and monitor sales/marketing activities. Launch a new brand "UPC Business". #customersegmentation #pricing #marketsharegrowth #newchannels