Tianyi Qiu

Heading OPay's Marketing team, overseeing Integrated Marketing, PR, and CSR functions for the organization.

- Directed SHEIN’s regional marketing organization across Southeast Asia, overseeing Branding, Events, KOL, Partnerships, and Social Media functions. - Orchestrated omni-channel integrated marketing strategies that unified brand storytelling, sales activation, and digital engagement to drive awareness, acquisition, and conversion. - Championed cross-functional initiatives to enhance AIPL performance, ensuring seamless alignment across departments and driving measurable business impact. - Forged high-impact partnerships across industries and sectors to expand brand presence, unlock co-marketing synergies, and accelerate commercial growth in the region.

- Spearheaded the regional Business Excellence agenda across Southeast Asia, shaping cross-functional standards and elevating performance across Operations, Business Development, Business Intelligence, Marketing, and Design. - Oversaw and upskilled Operations teams across Southeast Asia by establishing commercial SOPs, delivering data-driven insights, and conducting strategic business training to elevate performance and operational excellence. - Provided executive oversight for the Business Intelligence function and partnered closely with Tech and Product leadership to design and launch SaaS solutions that enhanced organizational efficiency, scalability, and strategic clarity.

- Built DKSH’s cross-border E-Commerce business from inception—launching the first brand, reaching the first million in revenue within four months, and establishing a scalable commercial and operational model across Asia Pacific. - Led commercial growth and brand acquisition across beauty, health, electronics, and other key categories; developed data-driven go-to-market strategies, forged strategic partnerships with major E-Commerce platforms, and unlocked new B2C/B2B cross-border opportunities. - Oversaw cross-border operations with internal teams and agencies, ensuring end-to-end execution across 360° digital marketing, channel operations, order fulfillment, and customer engagement. - Promoted to Chief of Staff, Digital Business, driving strategic initiatives—including scaling the China CBEC business, onboarding new brands, identifying untapped commercial opportunities, and leading an organizational transformation to align online and offline teams.

- Consistently ranked as the top performer in the Business Development team, delivering the highest revenue in 2019 and 2020 through strategic account growth and market-driven initiatives. - Spearheaded cross-border and domestic commercial projects across Greater China and Southeast Asia, accelerating new product launches and strengthening strategic partnerships with leading E-commerce platforms and freight consolidators. - Led market expansion initiatives in Greater China, overseeing local network partner selection and the formation of key strategic alliances to drive sustainable regional growth and market presence.