Tianyi (Foster) Peng

Built from scratch and lead a growing team that drives Monetization strategy development, recommendation, and execution for Atlassian. My team operates as the central strategy team focused on all things Monetization, pricing & packaging. We partner and work closely with product leaders, CRO and GTM leaders across sales, marketing, customer success, and support.

• Led global / regional GTM strategy on market expansion and new markets entrance • Drove product strategy on product prioritization, customer segmentation and resource allocation

• Led numerous global M&A processes and evaluated strategic and financial rationale of M&A opportunities (Example: helped lead Argo's acquisition of Ariel Re) • Developed complex financial models and business cases • Structured various types of transactions(M&A, Direct investments, Venture capital, Divestiture) • Led due diligence processes • Prepared Strategy and Investor presentations for senior management

Corporate Strategy Group - Analyzed industry trends and quantified impact of potential initiatives through financial forecasts. Helped created strategy solutions for senior management. - Project Management: Developed and managed implementation of new organization-wide project. Conducted extensive research and expert interviews. Designed implementation plan and performance metrics. Managed project roll-out, collaborating with clients across business units. - Expansion Strategy: Generated recommendations on key expansion opportunities for BlackRock. Conducted market analysis of target sectors, including industry size and growth, competitive landscape and clients

Relevant Courses: Multi-Variable Calculus; Linear Algebra with Applications; Introduction to Microeconomics; Advanced Introduction to Macroeconomics; Econometrics; Advanced Microeconomics Theory; Financial Investments; Fundamentals of Engineering Statistics; Corporate Restructuring; Monetary Models and Banking