Huang Tia

1/Responsible for the overall KOL marketing strategy and execution for Skintific, Glad2Glow, and Time Phoria, driving brand growth and content influence in the Taiwan market. 2/Planned and executed KOL marketing initiatives across the three brands, including annual strategic planning, campaign execution, and monthly exposure management. 3/Coordinated and supervised creator content production to ensure alignment with brand tone, messaging, and marketing objectives. 4/Analyzed content performance and platform engagement data, producing regular performance reports and providing strategic recommendations for brand optimization.

Responsible: 1.Planned and executed KOL marketing strategies for beauty and skincare brands, including annual roadmaps and campaign-level activations. 2.Supervised influencer content creation to ensure brand consistency in tone, message, and visual direction. 3.Conducted performance analysis using platform engagement metrics; generated actionable reports to guide strategic optimization. 4.Led a two-person team, overseeing task allocation, quality control, and skill development to maintain high execution standards. Achievements: 1.Managed monthly influences marketing budgets of up to NT$1.5 million. 2.Coordinated 10–15 influencer campaigns per month across diverse platforms. 3.Demonstrated strong market sensitivity and platform expertise in Instagram, YouTube, Threads, and Xiaohongshu.

Responsible:, 1.Plan, develop, and execute marketing strategies for SK-II Taiwan. 2.Maintain strong relationships with media outlets, KOLs, and celebrities. 3.Leverage multi-channel media to increase brand exposure. 4.Monitor and analyse media coverage to inform PR strategy. 5.Produce PR and brand visibility reports. Achievement: 1.Secured Q4 seasonal marketing collaboration agreements. 2.Drafted standardized KOL contracts and production guidelines to streamline brand-creator communication. 3.Organized quarterly beauty media luncheons with over 30 editors in attendance.

Responsible: 1.Supported packaging procurement for brand product orders. 2.Coordinated POSM campaigns for promotional events. 3.Maintained supplier relationships to ensure timely deliveries.

1. Managed a team of 8-10 members to achieve performance targets. 2. Presented proposals to clients for KOL marketing and executed campaigns. 3. Developed potential clients 4. Optimized company workflows.

P&G SK-II contracter , responsible for SK-II counter visual merchandising