Tiago Barra

Tiago Barra

Chief Marketing Officer @ Swile Brasil

About

Executive with Analytics, Data Science, Product, Growth, and Digital Transformation expertise. Emerging from hypergrowth and blitzscaling environments, I've led multifunctional marketing, growth, data, and operations teams, with a distinct skill in managing remote and multicultural groups. Holding a Master's in Electrical Engineering, specialized in Pattern Recognition and Machine Learning, I am passionate about fostering digital transformation, developing data products and actionable data analysis, and driving innovative businesses and ventures.

Country

Brazil

City

São Paulo

Industry

Computer Software

Skill

Inbound Marketing, Digital Marketing, Market Research, Cross-cultural Teams, Cross-functional Team Leadership, Product Strategy, Investments, Venture Financing, Environmental, Social, and Governance (ESG), Membership Development, Operations, English, Sales Processes, Lead Qualification, Presentations, Mixpanel, Go-to-Market Strategy, Analytics, Team Management, Data Mining

Experience

Swile Brasil

Chief Marketing Officer

Swile Brasil

LinkedIn
2026-4 - Present · 6 mos

São Paulo, Brazil

Driving marketing and growth strategies using data , experience and AI

Digital Forest

Founder

Digital Forest

LinkedIn
2018-1 - Present · 8 yrs 9 mos

São Paulo Area, Brazil

Serving as a catalyst for digital transformation, I leverage products, growth, and data as fuel for scaling. A data strategist, speaker, and advisor on themes such as hypergrowth, data products, and startup culture

Suridata

Board Member

Suridata

LinkedIn
2020-7 - Present · 6 yrs 3 mos

São Paulo, Brazil

Strategic support in data, analytics, and growth initiatives, guiding data-informed decisions and fostering innovation.

Startup20

Member

Startup20

LinkedIn
2024-3 - 2025-12 · 1 yr 10 mos

Brazil

Member of Brazilian delegation - Investment and ESG Task forces Helping the development and growth of Small and Medium Businesses aligned with the global strategy of G-20.

DrumWave Inc.

Head of Data Apps

DrumWave Inc.

LinkedIn
2023-5 - 2025-4 · 2 yrs

São Paulo, Brazil

Shaping data ownership concepts and applications Design and implementation of Analysis and frameworks to the clients

Vest - Brasil

Chief Revenue Officer

Vest - Brasil

LinkedIn
2021-11 - 2023-1 · 1 yr 3 mos

Brazil

I structured a robust community of investors, democratizing access to the US market for LATAM investors. Achieved a 35% MoM growth in 2022 with a retention rate of 78%, through innovative Go-to-Market (GTM) and Product-Market Fit (PMF) strategies.

Amachains

Board Member

Amachains

LinkedIn
2019-5 - 2022-10 · 3 yrs 6 mos

Belém, Pará, Brazil

Cappra Institute

Researcher Partner & Data Scientist

Cappra Institute

LinkedIn
2019-3 - 2022-1 · 2 yrs 11 mos

São Paulo Area, Brazil

Helping companies in their way to an analytical and data science path setting up the right mindset for the project.

Tera

Instructor

Tera

LinkedIn
2019-10 - 2021-6 · 1 yr 9 mos

São Paulo, SP, Brazil

Classes in data topics Data Leadership Data Science Business Analytics

Woke

Product and Data Director

Woke

LinkedIn
2020-1 - 2021-1 · 1 yr 1 mo

São Paulo, Brazil

Responsible for the whole strategy of the digital transformation including change in processes , data architecture implementation, digital product roadmap and the development of a digital, agile and analytical mindset. Launched the first 2 career products for B2B and B2C - (re)shape and (in)prove - which combined with growth strategies got more than 2k users, starting a new revenue stream for the company;

Education

Universidade Estadual de Campinas

Universidade Estadual de Campinas

LinkedIn

Computer Engineering, Optimization and Machine Learning

2004 - 2006 · 2 yrs
Insper Instituto de Ensino e Pesquisa

Insper Instituto de Ensino e Pesquisa

LinkedIn

Valuation

2013 - 2013
Echos Desirable Futures Lab

Echos Desirable Futures Lab

LinkedIn

Design Thinking

2016 - 2016
FGV - Fundação Getulio Vargas

FGV - Fundação Getulio Vargas

LinkedIn

Finance, Economics, Credit

2010 - 2010

Tiago Barra's Contact Information

Email

******@***.com

Phone

(**) *** ****

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