Tiago Rocha da Silva

The Portuguese Diaspora Council is an association founded with the high patronage of the President of the Portuguese Republic. The main purpose of the association is to strengthen relations between Portugal and its diaspora, for the uplift of the country’s values and culture, image and reputation.

Tiago leads the Consumer Commercial department of Zain KSA, that includes Marketing, Sales&Distribution, Marcomm, Customer Care, Commercial Planning and PMO

Board Member for Emerge Solutions group (French Holding on Digital, Content, Telecom and Fashion business). The group owns brands such as Olympia Le-Tan (http://www.olympialetan.com/); SIZ (video curation mobile app), Realitism (films production), Telo (African MVNO - http://www.telo.co.ao/), etc As a Board Member, Tiago has the responsibility for strategy, marketing and investors relations (for fund raising purposes)

With direct report to the Board, Tiago was in charge of the CEO Office as Marketing and Strategic Planning Director, which includes: - Strategy definition and monitoring (Business Plan), Board advisory, strategic projects development and PMO, products/devices roadmap, among others. - As Marketing Director of Movicel, Tiago had the responsibility of developing all products and services of the company (tariffs, price plans, equipment, etc); products, brand and institutional campaigns; retention/loyalty/CRM programs coordination (was able to decrease, in less than 1 year, the Churn rate from 17% to 9%); market potential and competition analysis; trade marketing, merchandising and stationary. Is also responsible for selecting and defining the strategy for equipment (feature and smartphones, modems, routers, tablets, PCs and other accessories)

- Strategy and Management Consultant with industry experience in Telecom (including Mobile Financial Services), Utilities (Oil, Gas and Electricity), Industry (FMCG, Retail) and Central Government. - Tasks performed in Angola, Ecuador, Iran, Mexico, Portugal, Peru, Spain, UAE and USA. - Specialist in telecom and energy sector, including Mobile Financial Services, strategic marketing plans, products launches, marketing and organization interin management among others. - Was also teaching Investments Analysis and Management course at the top business school of angola, Catholic University of Angola Specialties: - Mobile Financial Services - Corporate Strategic Business Planning - Marketing Strategy & Plan - Costing and pricing models - Restructuring, Optimization and Corporate Development - Leadership improvement

Telecommunications, Technology and Media: - Study, development and launching of Mobile Financial Services for the incumbent mobile operator of Iran. Interim Marketing Director of the launched Mobile Money company in Middle East - Analysing the potential of the Angolan market for a Mobile Operator concerning Mobile Financial Services business and developing the entry strategy for it. Angola - Strategy review and redefinition, project plan and business case of the Mobile Financial Services operation of a Major Telecom operator in LATAM. Managed and controlled the development and launch of Mobile Financial Services in Ecuador, including activities such as, market and distribution assessment, use cases/processes definition, definition of the organization structure and dimensioning, country business case and business model, development of the launch/entry strategy, distribution and sales roll out and Project Management of the local operation. Ecuador, Peru and Spain - Project Management of all LATAM operations of the Mobile Money deployment of the Major Telecom Operator in all relevant streams (organization, finance, technical, distribution and marketing). USA and Mexico - Provision of training sessions about topics such as Project Management, Benchmarking and Problem Solving to Marketing and Commercial Departments of a Mobile Operator. Africa Other sectors: - Developed projects for Oil & Gas, retail and hotel management companies, related with market assessments, marketing&commercial strategies and reorganization

Telecommunications, Technology and Media - Strategic analysis, Business Plan and GtM of Fintech player in the Middle East - Marketing and Strategy review and definition of TMT player in MEA region

Responsible for teaching and leading the elaboration of Business Plans for start-ups of entrepreneurial students

Developed more than 20 management consulting projects mostly for TMT and utilities (energy) sectors. Most of the projects were related with Business Plan, Customer Care Strategies, Pricing and Reorganization Performed assignments in Portugal and Angola

4 years graduation

Erasmus Programme in Vrije Universited Amsterdam