Tiago Papa

Lead the strategy development and execution across markets throughout the region. By driving global marketing initiatives is responsible for maximizing the value of in-line products and new products launches, with a customer centric approach. Partner with key stakeholders including regional commercial & technical organizations, and global marketing teams to develop and manage the medium and long-term plans for the Companion Animal portfolio in the region and collaborate with local teams to identify areas of improvement, to ensure regional consistency and successful business outcomes.

The AD Corporate Partnerships Activation develops and executes the corporate account clinic category management strategies, focusing on optimizing the Boehringer portfolio’s presence in the key categories, strengthening the brands, optimizing product assortment, value capture, and promotional strategy, driving excellence in corporate clinic execution across customers.

The General Manager leads Chile and Peru markets to ensure its strategic goals and financial objectives are achieved. The role's responsibility varies between a day-to-day operational focus and full P&L responsibility to guarantee an optimum investment of the resources for maximizing the result generated and a proactive influence of the internal and external environment and stakeholders, per Zoetis’ core values and global strategies. The complexity and scope of this position require constantly balancing priorities, adapting to ever-changing external and internal challenges, and acting independently and decisively using sound business judgment. The General Manager actively models Zoetis' values and leadership behaviors, developing people and looking for opportunities to achieve sustainable market growth.

The General Manager leads the Chilean organization to ensure its strategic goals and financial objectives are achieved. The role´s responsibility varies between a day-to-day operational focus and full P&L responsibility to guarantee an optimum investment of resources for maximizing the result generated and a proactive influence of the internal and external environment as stakeholders, per Zoetis´ core values and global strategies. The complexity and scope of this position require constantly balancing priorities, adapting to ever-changing external and internal challenges, and acting independently and decisively using sound business judgment. The General Manager actively models Zoetis' values and leadership behaviors, developing people and looking for opportunities to achieve sustainable market growth.

The Business Unit Director position is responsible for the overall performance of Zoetis Companion Animal Unit in Brazil, including development of strategic marketing plans for all brands, customer interaction activities, and achievement of annual gross revenue and IBT targets, due to an effective management of P&L. Lead a team of about 50 colleagues that together are accountable for fully leveraging Zoetis diverse portfolio and optimizing the value of its pipeline in the market. Is a member of the Brazilian leadership team, reporting to the International Vice President and President of the Brazilian Operation.

The Business Unit Director position is responsible for the overall performance of Zoetis Companion Animal Unit in Brazil, including development of strategic marketing plans for all brands, customer interaction activities, and achievement of annual gross revenue and IBT targets, due to an effective management of P&L. Lead a team of about 30 colleagues that together are accountable for fully leveraging Zoetis diverse portfolio and optimizing the value of its pipeline in the market. Is a member of the Brazilian leadership team, reporting to the Division Director.

The Business Unit Director position is responsible for the overall performance of Pfizer's Companion Animal Unit in Brazil, including development of strategic marketing plans for all brands, customer interaction activities, and achievement of annual gross revenue and gross margin targets, due to an effective management of P&L. Lead a team of about 30 colleagues that together are accountable for fully leveraging Pfizer Animal Health’s diverse portfolio and optimizing the value of its pipeline in the market. Is a member of the Brazilian leadership team, reporting to the Division Director.

As a member of the PAH Canada & Latin America Regional Marketing Team, my overall responsibility is partnering with the Group Director and the CLAR Leadership Team in developing and managing the medium and long term marketing and key brand strategies for the CA portfolio in the region. The Director, Regional Marketing, in PAH is also responsible for providing direction, support and marketing thought leadership to the Marketing Leaders and the Business Unit Leaders in the region. Finally, the last atribution of this position is monitoring the effectiveness of the commercial strategies and activities and recommending changes for the purpose of ensuring effectiveness of the business.

Held direct responsibility for sales and marketing of Companion Animal Business Unit, including infrastructure, P&L, and team leadership —overseeing annual sales budget and reporting to Country Manager. Performed full-phase project leadership, including research / market studies, regulatory control, planning, manufacturing, logistics, finances, technical, marketing, and distribution, as well as sales generation, tracking, and forecasting. Supervised 9 direct reports comprising marketing, sales, and technical units

Directed sales of Companion Animal Business Unit, also managing annual marketing budget, opex and 6 team members. Reported to Business Director.

Spearheaded marketing and product plans for Companion Animal Business Unit, handling with all aspects of multiple pre- / post-product launches activities. Reported to Business Manager.

Oversaw coordination and integration of all regional marketing and sales plans. Forged and sustained amicable relations with key clients and Universities. Reported to Business Manager.

Professional Master Degree in Business Administration

Professional Master Degree in Marketing