Tiago Fister

I lead Performance Marketing & Web Analytics to drive B2B demand across global markets. Own GA4 + GTM architecture and the event schema across website and landing pages; ensure data quality and governance. Manage paid media (Google Ads, LinkedIn Ads, Meta) by product line and region; plan, test, and optimize budgets across 4 continents. Build executive and operational dashboards (Looker Studio / Power BI) combining media, web analytics and lead data; automate weekly reporting adopted by leadership. Run attribution and funnel analysis within the marketing stack to improve lead quality and velocity; focus on CPL and conversion rates. Lead CRO: A/B test landing pages, creatives and messaging to improve conversion and scale qualified leads. Partner with Sales and Product on go-to-market, tracking requirements and measurement. Support email marketing automation with tracking, segmentation and performance insights. Highlights * Consistently achieved 100%+ of the monthly lead target in every month of 2025. * Drove strong growth in website visits since early 2023, with Paid becoming the leading acquisition channel. * Ads-originated form submissions became the primary source of qualified leads. * Standardized tracking and UTM governance across regions and languages on four continents; faster, automated reporting for decision-making.

Founder of LOVJOB, a digital communications agency that combines creativity, technology, and strategy to help businesses connect with their customers. We deliver a complete set of services: professional websites and landing pages, social media management, paid traffic (Google Ads and Meta Ads), SEO, and visual identity design, with AI powered chatbots more recently added to the portfolio. Over 30 clients served across multiple industries, with a focus on real results, accessible pricing, and personalized service.

Drove e-commerce and marketplace growth by pairing performance execution with daily analytics. * Managed paid media (Google Ads, Meta) focused on qualified traffic and revenue lift. * Ran a daily KPI routine (sessions, conversion, AOV, channel mix) and rapid corrective actions. * Built category/product dashboards to surface seasonal opportunities and inventory signals. * Worked closely with Sales, Content, and Customer Service to turn insights into campaigns and offers. * Established tracking/UTM governance and continuous landing-page and journey improvements.

Owned lead acquisition and end-to-end measurement for on-campus and online programs. * Campaign planning by program/region with CPL and lead-quality targets. * Tagging implementation (GTM) and Google Analytics for reliable measurement. * Landing-page optimization (UX, speed, forms) and A/B testing. * Managed Google Ads and Meta Ads from creative through budget. * Built email automation (nurture journeys) integrated with the CRM. * Delivered executive reporting with funnel insights to guide decisions.

B2B demand generation for schools (demos, proof of concept, and onboarding). * Captured decision-maker leads (principals/coordinators) via Google/Meta and LinkedIn. * Built product/use-case landing pages and tested messaging by school profile. * Lead qualification and sales handoff following an MQL → SQL playbook. * Email sequences (education, trial, activation) and sales enablement materials (one-pagers, decks). * Funnel and attribution metrics by channel/keyword.

Led the company's digital communication strategy, responsible for planning and executing campaigns to connect the brand message with consumers. Leveraged a full suite of marketing tools, including data-driven marketing automation, inbound marketing, website and landing page development, email marketing, Paid Search (PPC), SEO, and social media management.

- Planejamento de marketing; - Gerenciamento das ações de comunicação, promoções, eventos e vendas; - Desenvolvimento de identidade visual de material institucional, posicionamento e branding; - Aplicação de Inbound marketing; - Campanhas de marketing digital através de gestão de links patrocinados, anúncios em redes sociais, campanhas de display em sites de conteúdo, comparadores de preço e gestão de social media marketing. - Responsável pela comunicação da empresa em feiras pelo Brasil; - Participação em projetos de inovação na empresa, com o objetivo de otimizar processos através de melhorias e implementação de sistemas como ERP, CRM e e-commerce web to print.

- Geração de conteúdo para redes sociais (Facebook/Pinterest/Linked In), monitoramento de interações e menção da marca, aumento no engajamento de fanpages, configuração de campanhas e anúncios no Facebook Ads, criação de relatórios, análise de dados e execução contínua de melhorias; - Criação de relacionamento, conhecimento de marca e captação de leads através de ações guiadas por um planejamento de conteúdo e digital; - Desenvolvimento de ações off e on-line, buzz marketing, virais e aumento de resultados orgânicos.

* Participar do desenvolvimento de campanhas, motes, identidade visual e conteúdo; * Desenvolver sites, hotsites e landing pages; * Atualizar o site institucional; * Comunicar através de ações de e-mail marketing; * Criar FanPages no Facebook, atualiza-las, e analisar suas interações; * Desenvolver o projeto de administrar campanhas pagas através do Google e Facebook (Facebook ADS, Google Adwords e Adsense); * Monitorar indicadores da web através do Google Analytics; * Buscar inovações de mercado e novas tendências dentro da comunicação, mantendo a empresa sempre atualizada (ex: mobile, e-commerce, intranet etc...).

: Direção de arte, responsável pela criação de sites desde o projeto, design, animação e arquitetura do mesmo. Atendimento a clientes e suporte a equipe. Fui um dos fundadores da Mumbai, desenvolvi a toda a identidade visual da empresa.

O Curso Superior de Tecnologia em Produção Multimídia capacita o profissional para o desenvolvimento dos processos de produção de mídias digitais, criação de interfaces e construção de conteúdo. Além de promover o desenvolvimento da comunicação em formato digital, aprimorando a agilidade, o caráter interativo e a potencialização de divulgação das empresas e seus produtos e serviços.