antonietta iafrate

Led corporate and global PR, AR, and social media for one of world's top five SaaS companies. Managed a team of line-of-business PR managers and social media managers and specialists – each focused on key product brands – and directed network of agencies in North America, Europe, Latin America, and Asia Pacific. Consulted with executive team, marketing, product development, legal, investor relations, and culture and talent to project corporate and product messages to external audiences.

Reported to CEO and responsible for all aspects of the public relations program for company including, corporate positioning and re-positioning, destination site launch, customer and partner reference programs, press releases, and analyst and media relations. Created business development and press materials. Worked with marketing team to gain experience in broader marketing disciplines including, online and e-mail marketing, advertising, presentation development, and user loyalty programs (surveys, incentive programs, and newsletters). Provided communications counsel to executive management team on all events impacting the organization both positively and negatively. Acted as company spokesperson for all media inquiries.

Consumer and technology clients included General Motors, Kinkos.com, Gateway Computers, Lexmark, and 3Com. Developed relationships with media and clients, established working relationships with national business, trade and broadcast media, and participated in strategic and tactical planning. Planned and attended trade shows and media and analyst tours on behalf of clients. Wrote and distributed press releases, researched and maintained editorial calendars, and pitched stories.

Head of global PR for UiPath, the leader in Robotic Process Automation (RPA). Lead all global communications, social media, and public affairs initiatives. UiPath is leading the “automation first” era – championing one robot for every person, delivering free and open training and collaboration and enabling robots to learn new skills through AI and machine learning. Led by a commitment to bring digital era skills to more than a million people, the company’s enterprise RPA platform has already automated millions of repetitive, mind-numbing tasks for business and government organizations all over the world, improving productivity, customer experience and employee job satisfaction.

Worked with product, service, corporate, solutions, and international organizations to develop and implement a public relations and analyst relations plan, including positioning, message development, and measurement. Managed the development of worldwide product launches, public relations campaigns, press releases, regional activities, and events. Established company public relations standards.

Acted as primary public relations contact and strategist for clients in industries including business intelligence, regulatory compliance, database security, enterprise search, e-commerce, storage management, and project portfolio management. Developed media and marketing campaigns, plans, and overall positioning strategies. Regularly secured coverage in leading national business and technology media outlets including The Associated Press, The Wall Street Journal, Forbes, eWeek, Computerworld, and InformationWeek. Provided media training for clients.

Oversee and manage US PR agency relationship to drive increased coverage, establishing thought leadership throughout target publications and industries including business, financial, trade, verticals, and social media. Own all US PR programs, including: spokesperson training, awards programs, speaking opportunities program, product launches, press tours, social media, and other PR campaigns. Work with marketing team, executive staff, and product teams to define and execute US public relations and analyst relations programs. Consult with marketing, sales, product development, legal, and human resources to project corporate and product messages to external audiences.