Thuy Tran

International Sales Director @ BIBICA CORPORATION

About

■ BIBICA CORPORATION (April 2021 – Present)Position: Director of Export and OEMEXPORT SALES DIRECTORFully responsible for leading the Export Department to achieve business objectives and KPIs.Identified and developed new export opportunities, strengthening the company’s global presence.Created and implemented quarterly and annual growth plans, achieving by 150% sales growth in 2024 and 2025Oversaw operational processes, proactively managing risks and providing risk management training to staff.Controlled departmental expenses to ensure profitability within budgeted targets.Conducted market research to stay ahead of trends and developed new products/categories tailored to export markets.Represented the company at international trade visits and exhibitions; actively engaged potential clients through webinars and online meetings.Collaborated closely with overseas partners to execute trade marketing activities, enhance brand visibility, and drive sustainable business growth.OEM SALES DIRECTOR (Nutritional Products for OTC, ETC and Independent retailer Channels)Pioneered the OEM Department focused on nutritional products, addressing the rising demand for healthy snacks and candiesIdentified the significant growth potential in the OTC/ETC segments both domestically and internationally.Successfully launched multiple nutritional SKUs, resulting in the OEM department contributing 5% of the company’s total revenue within the first year and achieving 100% growth compared to the previous year.Built a strong foundation for long-term business in the health and wellness segment by aligning product development with consumer health trends.■ KINH DO CORPORATION → MONDELEZ KINH DO VIETNAM (2011 – 2021)2019 – 2020: Assistant Sales Manager – General Trade Channel (Confectionery)Managed national sales teams and coordinated sales operations across regions.2018: Key Account Manager – Modern Trade Channel (CVS Channel)Led key account management and executed BTL trade marketing initiatives to strengthen customer engagement and brand visibility.2011 – 2017: International Sales Manager – Export DepartmentResponsible for developing and maintaining key international markets, contributing over 80% of total export revenue.

Country

Vietnam

City

Ho Chi Minh City

Industry

Food & Beverages

Skill

Director level, International Distribution, International Sales, Financial Forecasting, Internal Communications, Personal Development, International Relations, Corporate Communications

Experience

International Sales Director

BIBICA CORPORATION

2021-4 - Present · 5 yrs 6 mos

Vietnam

Export Sales Director | BBC (2021 – Present) Over the past four years, I have led the export sales division with consistent annual growth exceeding 30%, expanding both number of customers and international market presence year after year. Through strategic cost optimization and margin improvement initiatives, I successfully increased company profitability and revenue efficiency. Under my direction, Export revenue contribution grew from 2% to 10% of total company . Our vision is customer-centric, establishing strong support programs and privilege policies for long-term partner, which strengthened partnerships and improved customer loyalty. In recent years, I have focused on accelerating OEM development and exploring co-branding strategies as key growth drivers — creating sustainable, win–win collaborations with global partners.