Thuy-Duong H.

• Own marketplace growth and daily operations across Otto (Germany) and Bol (The Netherlands) • Develop pricing strategies, promotions, and advertising approaches to improve sales performance and margins • Manage product launches, listings, content quality, and marketplace readiness from end to end • Coordinate international logistics and manage operational processes across Europe • Work closely with IT, marketing, legal department and external partners to solve API, PIM, operational, and compliance-related issues

• Analyze sales and product trends, competitor strategies, and customer demand • Develop and maintain pricing strategies for target market products in 13 countries • Attend trade fairs, and collaborate with suppliers to develop customer-centric products • Work with the purchasing team to source suitable products that fill identified market gaps • Provide clear direction to content, graphic design, and photography teams to ensure accurate product representation • Marketplace Management & Issue Resolution – Launch products, optimize listings, and resolve issues to ensure visibility and compliance on Amazon • Collaborate with interdisciplinary teams, including purchasing, quality management, graphics, content, and marketing, to implement category strategies across the organization

• Advertising Management: Oversee a five-figure monthly advertising budget • Campaign Monitoring: Manage and monitor sponsored campaigns for over 200 products across 9 Amazon marketplaces • Project Ownership: Lead sponsored video campaigns for in-house brands Praknu, Cosumy, and Party Joker • Programmatic Advertising Collaboration: Partner with BidX for programmatic advertising (DSP) • Strategic Campaigns: Develop and implement strategic advertising for holidays and special events

• Keyword Research: Conduct PPC keyword research on Amazon for Europe, the UK, and the US • Campaign Optimization: Audit and optimize campaigns for improved performance • Strategic Advertising: Develop calendars to boost best-sellers and seasonal products • Cross-Selling Analysis: Analyze and maximize cross-selling opportunities • Influencer Sales: Evaluate social media influencer-driven sales • PPC Strategy: Implement PPC strategies for Amazon Prime Day

• Product visibility optimization: improving the visibility and discoverability of products on E-Commerce platforms in order to increase sales. These products belong to the following brands: Ninabella, Pykal, Lukas and Lilly, and BlissnBaby,... • Performance monitoring: tracking and measuring the performance of products and their marketing campaign in order to assess their effectiveness and identify areas for improvement. • PPC bid management: managing the bid amount for pay-per-click (PPC) advertising in order to maximize the return on investment for a campaign. This may involve setting bid amounts, monitoring performance, and adjusting bids as needed in order to achieve the desired results. • Sponsored campaign budget management: overseeing the budget for a sponsored marketing campaign, including setting spending limits and monitoring expenses. • Reporting: Provide regular updates on marketing activities and results to PPC Managers.

Seller X is an E-Commerce company in Germany, which was founded in 2020. The firm's focus is growth on Amazon FBA and other E-Commerce Platforms by selling essentials worldwide. • Pricing calculation: determining the cost of a product based on various factors such as production and freight-related costs. • Search engine optimization (SEO): improving the ranking of the products on E-Commerce Platforms such as Amazon, to increase traffic and visibility. • Global stock management: overseeing the inventory of products in multiple local warehouses worldwide to ensure availability and efficiency. • Product portfolio expansion: adding new products from Sports and Outdoors; Tableware Category to the company's existing range to diversify and grow the business. This includes Market research to analyze data on target markets and competitors to inform marketing strategies. • Product Content management: creating, organizing, and maintaining digital content such as product descriptions, images, and instructions, to engage and inform users on E-Commerce platforms. Followed by Listing improvement to increase visibility and sales. • Branding: creating a unique identity and image for a company by generating packaging layouts for the brand Navaris to differentiate it from competitors. • Pitching ideas: presenting and promoting new products to execute the portfolio expansion.

Enel X is the innovation division of Enel Group, a multinational energy company based in Italy. Enel X is focused on developing and providing advanced energy solutions for businesses and consumers, including electric vehicle charging, demand response, and energy storage. The division also offers digital solutions for the energy sector, such as advanced analytics and software for managing and optimizing energy use. • Participation in the management of two events - a VIP reception titled “Racing Toward Innovation" at the Italian Embassy on Hiroshimastr. 1. in Berlin. The Italian Ambassador to Germany and the Head of Innovation for Formula E were the speakers at this event and: the ABB Formula E Grand Prix in Berlin at the Tempelhof Airport where Enel X (JuiceNet GmbH) is the official charging sponsor. • Social Media - planning, creating content for, and posting to Facebook social channels in German and English. • Website content updates for four countries - ensuring all product information is up to date and accurate, switching out .pdf downloadable documents, updating meta-titles and meta- descriptions, redirecting webpages, and changing the navigation and menus. • Using Adobe Creative Suite to update sales collateral, like datasheets, in more than seven languages. Coordination with external partners for various languages. • Influencer Marketing, researching, and actively contacting to arrange video reviews and unboxing of our home product. • Monthly KPI analysis and reporting for four country websites. • Researching and data gathering of potential advertising and marketing outlets including but not limited to, magazines, journals, forums, news, and industry websites. • Researching and data gathering of potential customers for the German Business Development team. • Assisting the Technical Operations department with the creation of a location database for mobile in-app and backed use.

The International Marketing Management degree program teaches students how to identify and analyze trends in order to develop successful marketing strategies and concepts. The program also covers how to position and market products or services internationally, and how to understand and navigate the complex relationship between companies and customers. This program also provides the skills and knowledge necessary to effectively market products and services on the international stage. This degree program qualifies graduates to work in cross-functional roles in national and international companies, and also allows for advancement into higher levels of public administration in Germany.

Interdisciplinary and creative: - Business Communication bridges numerous disciplines around the topic of the subject of communication. The program provides know-how from business administration/commerce, law, media, communication, social sciences, and foreign languages. In addition, there are conceptual and design basics in the areas of text as well as graphic and multimedia design. Practical relevance: - communications concepts and strategies are developed in practical projects, as well as to formulate press releases, speeches, and texts, e.g. by creating advertising clips, blog texts, or an event conception. Top Rankings: - in the current CHE ranking, the study program is in the top group in the categories "practical orientation", "room equipment" as well as "regular study time". Other central topics: - Media psychology and consumer research as well as communication management