Thuong Nguyen

*Brand Strategy & Planning - Develop and implement comprehensive brand plans that align with the company’s business objectives. - Conduct market analyses to assess the competitive landscape, identify customer insights, and stay ahead of emerging trends. - Manage plan performance and make strategic adjustments to achieve targets. *Marketing Execution - Lead the planning and execution of omnichannel marketing campaigns across digital and traditional platforms, based on customer insights. - Work closely with sales teams to ensure successful deployment of tools and materials. *Performance Tracking - Define and track key performance indicators (KPIs) to measure the success of marketing initiatives. - Conduct post-campaign analysis and use data-driven insights to optimize future strategies. *Analyze the market and brand positioning - Make competitor analysis, market intelligence reports and update regularly. - Organize and execute relevant market surveys to support sales and marketing activities. - Develop subordinates.

*Build and develop brand - Build marketing strategy & plan for brand development activities - Define content and brand image direction *Operate marketing activities - Manage budgets, allocate personnel, and monitor the project outcomes - Build activation plan, digital & content plan - Coordinate with departments and restaurant managers to implement activities related to marketing projects - Responsible for booking KOLs/Influencers and expanding partner network, suppliers, and building relationships with strategic partners - Operate marketing events - Manage the quality of marketing materials - Deploy and manage marketing activities of branches *Analyze the market and brand positioning - Research and analyze consumer markets, competitors' activities. - Analyze brand positioning, consumer behaviors and identify key insights to drive successful campaigns

*Understand clients & build marketing strategy - Analyze market trends, brand positioning & client’s brief - Build and propose marketing strategy - Responsible for coordinating with clients to align project implementation plans *Operate projects - Build detailed plan for branding/ media/ production (clips, TVC)/ shooting projects - Monitor the implementation and results of communication projects - Allocate and manage the budget of the whole projects - Responsible for working between customers, internal teams and suppliers - Manage multiple projects of different clients simultaneously, ensure the best project’s efficiency

*Marketing for driving sales & Enhance marketing effectiveness - Analyze market research reports; track and manage traffic & performance of social media channels - Build ideas with the creative team; build internal & external communication plans to deploy branding activities - Responsible for building action plan - Evaluate in choosing suitable vendors & work closely with them to ensure the successfull campaigns - Coordinate with departments and sites to run Hoan My campaigns. - Manage the effectiveness of the campaigns - Operate marketing events (events for driving sales at hospitals/ clinics, Sales & Marketing workshop) - Manage marketing activities at Hoan My' hospitals/clinics in the system *Reports effective evaluation - Track, consolidate, and evaluate reports (Trade MKT monthly reports, Campaign reports) to find improved methods and suitable marketing campaign *Product Development & Sales support - Review & evaluate products and distribution channels to find improved methods - Plan to launch and marketing campaign - Manage sale system