Thu Nguyễn
Brand Manager @ Golden Gate Restaurant Group
Vietnam
Hanoi
Food & Beverages
Digital Strategy, Sales, Retail, Business Planning, Marketing Strategy, Public Relations, Organization Skills, Negotiation, Presentation Skills, Communication
Experience

Brand Manager
Vietnam
- Planning and managing the implementation, responsible for the brand's marketing plans, design concepts, marketing products, budgets, coordination of the execution, monitoring, and reporting on the effectiveness of the implementation. - Conducting market research, forecast market trends and customer behavior, targeting for head of department and operating department. - Managing and controlling all brand images. - Creating menu extra, upselling, and new combo menus to boost sales. - Performing administrative tasks, internal processes, creating media publication and media contents for the marketing program. - Releasing the program and informing to other departments.

Senior Marketing Executive
BB Group
Hanoi, Hanoi, Vietnam
- Managed the group's integrated media planning for marketing campaigns for real estate projects, resorts, and FMCG. - Established and managed the group's corporation's/ project's digital communication channels. - Orientation of content and developed content on the Fanpage of the corporation/ projects of the corporation - Planned, and optimized campaigns and budgets to achieve maximum KPI. - Monitored and worked with the agency to launch marketing campaigns on schedule. - Planned and implemented the branded documentary series of the projects. - Collaborated with Resort Managing/Directors to implement incentive programs and related media publications. - Reported evaluating communication results based on campaign stages for the brand. - Synthesized and monitored project progress, and reported to superiors.

PR officer
Hanoi, Hanoi, Vietnam
- Planned and carried out management of communication campaigns, and handled communication crises. - Organized and managed CSR programs implementation, signed strategic cooperation agreements, company events, project communication, held strategic conferences, and recognized outstanding workers. - Implemented and organized communication campaigns, staff activities. - Managed, monitored, collaborated with service providers, and purchased items for departmental tasks and communications. - Budget control and reporting to management, internal audit, and corporate accountant.

Account Manager
Hanoi, Hanoi, Vietnam
- Managed client communication campaigns: EVN, MobiFone International Telecommunications Center, MobiFone Corporation, ... - Built a proposal, presented project ideas and budgets with clients to gain a contract. - Created work plans, reports and forecasts on issues related to project implementation, utilization and allocation of project personnel. - Create work plans, reports, and projections on project implementation, utilization, and people allocation difficulties. - Responsible for part of or direct implementation of the client's entirely brand communication campaign; - Collaborated with partner advertising firms to develop a campaign that meets the client's needs, concepts, and budgets. - Worked with creative departments, research department to develop customer marketing and communication strategies. - Received project information from collaborators, reporting to supervisors, and allocating human resources for implementation - Sum up, monitoring project progress, and reporting to superiors;

Admin
Hanoi, Hanoi, Vietnam
Monitored, summarized, and reported service sales to Head of Department and Board of Directors on a daily basis. Weekly update the progress of project implementation for Head of Department and Board of Directors. Prepared paperwork and proposals for service deployment for investors. The point of contact for concerns relating to other departments.
Thu Nguyễn's Contact Information
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