Thu Nguyen

Passionately innovating with heart and data-driven creativity – this is my professional motto. I infuse passion into everything I do, challenging conventional marketing methods and pioneering data-backed strategies to drive brand growth to its fullest potential. My journey in brand building and development has been enriched by diverse challenges in: (1) The Korean Beauty Luxury industry, (2) The start-up world with one of Vietnam’s most renowned M&A maker in the FMCG sector, (3) And currently immerse myself in the FMCG marketing realm at Unilever. These experiences have shaped me into a unique beauty marketer with deep beauty expertise, exceptional content creation skills, complexity management abilities, and a holistic business perspective. My passion for beauty keeps me updated on the latest beauty trends and innovations. I was known as the “Scientist Beauty Marketer” for my science-backed & data-driven approach, which helped me successfully launched several NPDs. I thrive in environments that present clear challenges and goals, allowing me to stretch and sharpen my learning, and in environments that foster mutual trust and respect. I believe in embracing individual differences and nurturing each person’s strengths, as diversity is the seed of innovation and growth, creating the vibrant mosaic of our society.