Thongchai Lueangchueang

- Lead and execute marketing strategies to strengthen brand equity, accelerate growth, and support overall business objectives. - Define and own content and messaging across digital channels, ensuring clear positioning and consistent brand communication. - Manage end-to-end development of video and multimedia content to support brand storytelling and product communication. - Ensure brand consistency and governance across all marketing materials and customer touchpoints. - Analyze market trends, customer insights, and competitive landscape to inform data-driven marketing decisions. - Plan and deliver integrated marketing campaigns, events, and initiatives, including those supporting B2B pipeline growth and commercial objectives. - Manage and optimize performance marketing and paid media across key platforms, focusing on efficiency and measurable ROI. - Monitor, analyze, and report marketing performance, translating data into actionable insights for B2B growth initiatives. - Oversee social media presence and audience engagement to strengthen brand credibility and long-term relationships. - Stay up to date with industry trends, emerging technologies, and best practices in technology marketing. - Lead, mentor, and develop marketing team members to build a scalable and high-performing marketing function.

- Oversee and manage online marketplace platforms to achieve sales objectives while concurrently developing and implementing digital marketing strategies aimed at increasing website traffic and boosting e-commerce sales. - Monitor and regulate inventory levels to optimize profit margins and Economic Order Quantity (EOQ), while generating comprehensive sales reports for accounting purposes through close collaboration with the finance team. - Develop engaging product content for social media to attract and retain customers while simultaneously analyzing sales performance metrics and promotional campaign effectiveness to inform and refine marketing strategies. - Design and establish booths for product sales at diverse events, ensuring alignment with the overarching sales strategy. Additionally, establish budgets for expenses related to events and marketing initiatives. - Develop and execute CRM strategies to foster customer loyalty and retention while simultaneously utilizing customer data to enhance service offerings and customer engagement. - Conduct a thorough analysis of the football fan club's demographics, preferences, and purchasing behaviors to develop a comprehensive range of merchandise products that resonate with their interests.

- Map Community (Team Lead) in TH, including map campaigns with partners and Assisted a manager to set up a productive team structure also support and maintain the team engagement programs. - Spearheaded the development of a business process flow aimed at optimizing and enhancing the efficiency of our crowdsourcing campaign and Analyzed data to improve the map for users to get the efficiently - Collaborated with the team to formulate a comprehensive business plan, communication channel, and social media strategy to maximize impact and outreach, Including working with drivers to represent them in activities. - Managed end-to-end project lifecycles, ensuring the on-time and within-budget completion of critical milestones and resolved quality-related issues and adhered to deadlines - Conducted regular evaluations to assess team performance, identify improvement areas, and implement adjustments for sustainable progress.

- Identified and successfully onboarded an offline store onto online platform, strategically aligning with key performance indicators for enhanced reach and sales. - Managed and curated the storefront for various sellers on the online platform, overseeing product listings, optimizing content, and providing valuable recommendations for effective promotions. - Worked closely with sellers to enhance their online presence, providing support to maximize sales potential in order to foster a dynamic and profitable digital marketplace.

- Assisted in the water quality assessment of a rain enhancement research project and coordinated team disbursements to ensure smooth and efficient project operations. - Contributed significantly to preparing government documents related to the water quality assessment. - Aligned document preparation with government standards, ensuring compliance and contributing to the overall success of the project.