Sarah Thompson

- Leading and coordinating internal and external communications strategy and activity across Ad Sales products and big client campaigns. - Building and maintaining strong relationships with key media across the advertising trades to drive communication objectives and generate PR coverage with PR agency. - Developing event briefs, talking points, QA drafts for trade events. - Writing press releases for $1M+ custom campaigns. - Identifying, establishing and maintaining key barter relationships across trade and client entertainment initiatives. - Event Producer for AdAge webinars, Advertising Week, Digiday, Davos, Cannes Lions Festival of Creativity, and trade presence, to in-house custom events for audience curation. - Help develop Annual Sales Summit and other WSJ internal events. - Media partnership lead for 50+ key partnerships with Marketers That Matter, Tribeca Film Festival, Global Citizen, Sundance Film Festival, Museum of Modern Art, Mobile World Congress, and The Webby Awards

Working with various startups in the legal, travel, food & drink, and tech industries helping with their marketing strategy and implementation, including marketing planning, social media strategy and implementation, email marketing, product design, SEO, influencer outreach, content marketing, PPC (google adwords, Facebook, Instagram, and Bing advertising).

As a Senior Marketing Strategist at Paradigm Marketing and Design, I helped clients identify marketing strategies by offering insight and opportunities for growth, with a clear focus on increasing revenue and profits.

- Developing the trade marketing strategy with VP and internal stakeholders, defining the strategy and execution as part of the mission to drive growth and branding efforts with agency and client partners. - Ideate compelling events and activations, and develop strategic partner relationships to demonstrate and deliver on WSJ Barron's Group strategic priorities and brand propositions - Collaborate with business development and other business partners to secure sponsors for B2B trade events - Manage barter partnerships in association with the events to promote key products to client and agency partners - Develop and execute promotional and campaign schedule for events - Oversee thought leadership, content marketing, and email marketing efforts both internally and externally - Report and analyse overall trade marketing efforts to enhance future strategy, planning and execution, and ultimately ROI.

Contract, Part-Time Product Marketing role for Live Journalism and covering maternity leave responsibilities for the Director, Ad Product Marketing. Working with the Product Strategy & Marketing team developing product positioning, packaging and go-to-market strategy; equip the global sales team with timely, accurate and engaging presentations, sell sheets, templates and playbooks in order to drive revenue; maintain an organized arsenal and effective internal communication channels to deliver these tools and resources to the global sales team. Covering maternity leave responsibilities for the Director, Product Marketing by maintaining and growing barter partnership revenue through partnerships with Chelsea Film Festival, Hollywood Bowl, JD Power, NADA, LA Auto Show, San Diego Food & Wine Festival, New York Food & Wine Festival, Los Angeles Food & Wine Festival, Association for Corporate Growth, and others. As well as, working with internal product teams for awards submissions.

- Strategic Consulting, including marketing plan, product launch, and brand strategy development - Creation of website and app copy, content marketing strategy, and SEO - Email marketing and implementation - Customer acquisition strategy, including PPC (facebook, instagram, twitter, and google adwords), PR, grassroots marketing, conversion rate optimization, social media marketing - Marketing Analytics and Reporting

- Led the design, creation of the BobbyPin brand and user experience, including drawing up wireframes for the app and website, speaking to early adopters for user feedback, and adapting the product as necessary - Led grassroots marketing efforts, acquiring brand ambassadors and recruiting local bloggers around NYC & the US to create content and promote the app - Created and executed personalized and drip email marketing strategy and campaigns - Designed and implemented the content marketing strategy and social media strategy, recruiting interns to assist with execution - Wrote copy for the website and app

Before helping the company spin out BobbyPin from Stray Boots, Sarah oversaw Stray Boots marketing efforts beginning in 2013. She oversaw the company’s launch of its user-generated tours platform, garnering press in TechCrunch, VentureBeat, National Geographic, Fox Business, Mashable, and many other noteworthy tech and travel publications. She helped on board hundreds of tour creators around the world, building a community of high quality content creators for Stray Boots.

- Created and executed impactful marketing campaigns to rapidly acquire customers, growing the Kaptur user base from zero to over one million, collecting photos from ten million events, in six months - Successfully implemented marketing strategies to obtain 1% of the US wedding market (23,000), through partnerships with Sony, Beyoncé, Vera Wang, and WeddingWire, and clever online marketing tactics - Deployed customer engagement tactics through social media, email marketing and brand ambassador programs

- Directed the creation and implementation of the marketing strategy and managed a team of marketing managers for the Large Scale Events and Trade Show Division delivering audience acquisition, including online strategy, offline strategy and the overall brand positioning - Managed a team of marketing managers for the delivery and execution of marketing campaigns, successfully acquiring an audience through email, social media, online, database, and direct marketing channels - Approval of strategy and budget for promotional plans with overall responsibility for the $1.2 million marketing budget. Managed cost control, ensuring focus on driving marketing ROI

Promoted to assist with the marketing direction for the company, leading a team of 6 Marketing Managers & 1 Divisional Marketing Director. - Directed a team of 6 Marketing Managers and 1 Divisional Marketing Director, leading to an overall marketing profit of over $3.7 million in Q1 and Q2, 2010 (a 20% increase from 2009) - Defined and implemented a lead generation strategy, contributing to an overall marketing revenue increase of 31% and a 20% increase in marketing leads generated - Completed marketing analysis and strategy for the entire conference portfolio in 2010 - analyzing overall trends and leading marketing strategy for improved results, including increased price points, changing Marketing Manager KPIs to reflect new goals for content marketing, social media marketing and partnership development

Promoted to lead a team of marketing managers and take on more revenue responsibility, and grow launch portfolios. - Analyzed, planned, developed and implemented marketing plans for the most profitable events in the company, such as Call Center Week and Corporate University Week - Successfully established new brand positioning and audience growth areas through the creation and execution of creative marketing plans - Showed the ability to multi-task and prioritize, by both marketing events and leading a team of 3 Marketing Managers in the finance and legal growth portfolios

- The first Marketing Manager, Globally, to deliver and execute a marketing plan in the new CRM system - Marketing analysis, planning, implementation and monitoring of up to 16 events at any one time in different industries including, pharmaceutical, marketing, defense and energy - Creation and execution of marketing plans to deliver target audience, including email and web copy, database segmentation, SEO, SEM, direct mail, branding and sales collateral

Key point of contact for PR agency; Account Management for clients such as, Cadbury and The Open University; Planned and coordinated market research projects; Copywriting, editing, proof reading and project management for a range of communications materials (corporate website and case studies)