Thomas Poulet

• Lecturer at the French Chamber of Commerce and Industry of Normandy. Topics: social media strategy & influencer marketing (13 conferences and training sessions) • Social media influencer: Instagram @thomaspoulet (93K followers), TikTok @thomaspoulet (136K followers), website thomaspoulet.com (11K unique visitors per month) --> Published in the October 2016 GQ magazine as the influencer of the month • Promotion of world class brands such as Tissot, Fujifilm, Fossil and ASOS through social media including digital branded content production, influencer strategy, contests etc. • Web designer of thomaspoulet.com (coding, graphic design & SEO)

• Restructured Egencia’s Social Media strategy including social audits, redefined channel strategy, content optimization and performance evaluation. +26% followers growth and +12% engagement YoY. • Centralized and globalized social media ownership including workflow simplification, management tool implementation and governance framework • Relaunch Egencia on LinkedIn including migration from 13 local accounts to 1 global company page. +32% followers growth, +17% engagement after implementation • Project managed the development of the Egencia Resource Center including Omniture and Google Analytics tracking. +70% website speed performance YoY, +15% unique visitors YoY, -32% bounce rate YoY

• Organized Ryan McGinness product launch strategy with a focus on disruptive digital technologies. 377.9MM media impressions (+59% YoY), 5.1 MM social media impressions (+64% YoY) • Responsible for Latino community outreach through culturally relevant celebrations like Dia De Los Muertos. 7 markets, 6.000 attendees, +251% bottle sales YoY, +354% social media impressions YoY • Organized Hennessy 250 year anniversary celebration with an exhibition and gala dinner. 150 VIP guest, 446M media impressions (+893% above target) • Optimized Hennessy nightlife brand ambassadors program with greater social media engagement and local influencers. +150% bottles sold vs. benchmark • Day to day management of the Agency of Record (5 direct reports) to organize experiential events

• Increased sales in liquor stores around Clicquot mailing theme thanks to 360° marketing strategy by leveraging sales incentives, visibility tools, unique consumer experience and digital communication • Supported the planning and execution of high-end events (Ferrari & Tag Heuer) as well as innovative floating bottle service ordered on demand to luxury yachts during the Monaco Grand Prix. +28% sales YOY, +2 new flagship stores opened • Organized 90 installations of digital merchandising app to engage with consumers and increase sales. +20% sales vs. benchmark • Development of a digital platform for product customization like engraving and other types of personalization • Undertook market analysis of close competitors

• Defining the launch strategy of Anthelios Huile (suntan oil #1, summer 2013) and Redermic [R] Yeux using digital campaigns, advertising spots and POS and other sales tools • Conception and implementation of promotional events through discount coupons, consumer games, incentives and mystery shoppers • Development of an advertising campaign (teasing, billboard and advertising spots) • Market research and competitor analysis in the face and body care market

• Supported the development of the Angel and A*Men product line through concept, packaging, fragrance, communication, POS and launch tools development • Development of special edition sets for Christmas 2013 and Valentine’s day 2013 • Carried out product briefs for cross-functional teams (purchasing, studio, laboratory etc.) • Performed market studies and analyses for cosmetic industry

• Referencing the brand in new points of sale (3 openings in France & Belgium) • European customers canvassing at fashion shows: Première Classe and Tranoï (7,5K€ sold) • Sales tools development (book, company profile, press releases etc.) • Sales reporting (sell in/out, resale rates, best sellers etc.)