Tom McGoldrick

Tom McGoldrick

Vice President of Research and Analytics @ Deft Research

About

My career has been focused on studying consumer attitudes and helping companies build market leading products and services. I have had the opportunity to work across a wide variety of industries. This wide-ranging experience has taken me around the world helping Cargill create a new brand for their 150th anniversary, designing customer experience systems for financial services companies, working with healthcare providers to better understand the needs of their patients, and leading the strategic insights function for UnitedHealthcare.

Country

United States

City

Greater Minneapolis-St. Paul Area

Industry

Information Technology & Services

Skill

Customer Satisfaction, Market Research, Research, Consumer Insights, Quantitative Research, Marketing Research, Focus Groups, Segmentation, Qualitative Research, Consumer Behavior, Strategic Planning, SPSS, Analytics, Customer Relations, Customer Loyalty, Employee Engagement, Brand Development, B2B, Brand Equity, Brand Awareness

Experience

Deft Research

Vice President of Research and Analytics

Deft Research

LinkedIn
2024-5 - Present · 2 yrs 5 mos

Minneapolis, Minnesota, United States

Lead the teams responsible for creating industry defining syndicated studies and providing custom research services in the health and life insurance industries. We leverage Conjoint, MaxDiff and other modeling tools to help our clients develop customer-focused products and services.

Qualtrics

XM Scientist

Qualtrics

LinkedIn
2020-10 - 2024-6 · 3 yrs 9 mos

Minneapolis, Minnesota, United States

Provide CX leadership and expertise to Qualtrics customers across a wide range of maturity levels. Partner with business leaders to develop CX strategy and roadmaps aligned with their business objectives. Leverage AI and NLP tools to design and automate experience management improvement programs. Additionally, partner with clients to augment their ability to execute a CX program - this includes program assessment, methodology design, customer journey mapping, closed loop, culture activation, action planning, change management, program governance, business case development, and communication strategies.

CottageWood Research

Market Research Consultant

CottageWood Research

2020-3 - 2020-10 · 8 mos

Deephaven, MN

Market research consulting specializing in: - Experience Management - Customer Satisfaction - Brand - Win/Loss Studies - B2B Insights - Competitive Profiles - Agile Testing for Innovation

UnitedHealthcare

Vice President Strategic Insights

UnitedHealthcare

LinkedIn
2019-2 - 2020-3 · 1 yr 2 mos

Greater Minneapolis-St. Paul Area

Lead the teams of market research professionals who provide guidance and insights into our three primary lines of business: Commercial, Medicare, Medicaid. Some of the research areas we focus on include: - Product Innovation - Market Intelligence - Customer Experience - NPS - Market Trends - Healthcare trends - B2B Insights - Broker Research

UnitedHealth Group

Strategic Insights Director

UnitedHealth Group

LinkedIn
2016-5 - 2019-2 · 2 yrs 10 mos

Greater Minneapolis-St. Paul Area

Led a team of highly experienced market research professionals responsible for: - Net Promoter System (NPS) best practices and data modeling - Global NPS research - Country and competitor profiles - Industry profiles - Brand and awareness research - New product development research

Cargill

Global Manager Brand and Customer Research

Cargill

LinkedIn
2010-7 - 2016-5 · 5 yrs 11 mos

Wayzata, MN

Led Center of Excellence for Brand Research Led Research Effort to Rebrand Cargill Conducted Customer Engagement Research for Cargill Business Units

Morpace Inc.

Vice President

Morpace Inc.

LinkedIn
2009-6 - 2010-3 · 10 mos

Business Development Account Management Create Social Media Research Tools Provide Market Research Consulting, Voice of hte Customer consulting and brand research Develop Syndicated Research for Earned Media Promotion

Questar Customer Experience

Vice President - Consulting and Business Development

Questar Customer Experience

LinkedIn
2004-1 - 2009-6 · 5 yrs 6 mos

Built and Managed Consultant, Analyst and Sales Team Conducted Customer Satisfaction Research, Customer Experience Consulting, Brand Research and Win/Loss Research

Gantz Wiley Research

Consultant

Gantz Wiley Research

LinkedIn
2002 - 2004 · 2 yrs

Deliver Customer Satisfaction Research, Employee Engagement Research,Linkage Research, Customer Experience Consulting, Brand Research and Win/Loss Research

Vertical Systems

Account Executive

Vertical Systems

LinkedIn
2000 - 2002 · 2 yrs

Lead Sales and Marketing Create Data Collection Products Build Sales Channel Relationships

Education

Penn State University

Penn State University

LinkedIn

Social Psychology

Graduate research program focusing on developing a better understanding of how people's attitudes and behaviors can be linked.

Saint John's University

Saint John's University

LinkedIn

Psychology

Tom McGoldrick's Contact Information

Email

******@***.com

Phone

(**) *** ****

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