Tom McGoldrick
Vice President of Research and Analytics @ Deft Research
About
My career has been focused on studying consumer attitudes and helping companies build market leading products and services. I have had the opportunity to work across a wide variety of industries. This wide-ranging experience has taken me around the world helping Cargill create a new brand for their 150th anniversary, designing customer experience systems for financial services companies, working with healthcare providers to better understand the needs of their patients, and leading the strategic insights function for UnitedHealthcare.
United States
Greater Minneapolis-St. Paul Area
Information Technology & Services
Customer Satisfaction, Market Research, Research, Consumer Insights, Quantitative Research, Marketing Research, Focus Groups, Segmentation, Qualitative Research, Consumer Behavior, Strategic Planning, SPSS, Analytics, Customer Relations, Customer Loyalty, Employee Engagement, Brand Development, B2B, Brand Equity, Brand Awareness
Experience

Vice President of Research and Analytics
Minneapolis, Minnesota, United States
Lead the teams responsible for creating industry defining syndicated studies and providing custom research services in the health and life insurance industries. We leverage Conjoint, MaxDiff and other modeling tools to help our clients develop customer-focused products and services.

XM Scientist
Minneapolis, Minnesota, United States
Provide CX leadership and expertise to Qualtrics customers across a wide range of maturity levels. Partner with business leaders to develop CX strategy and roadmaps aligned with their business objectives. Leverage AI and NLP tools to design and automate experience management improvement programs. Additionally, partner with clients to augment their ability to execute a CX program - this includes program assessment, methodology design, customer journey mapping, closed loop, culture activation, action planning, change management, program governance, business case development, and communication strategies.

Market Research Consultant
CottageWood Research
Deephaven, MN
Market research consulting specializing in: - Experience Management - Customer Satisfaction - Brand - Win/Loss Studies - B2B Insights - Competitive Profiles - Agile Testing for Innovation

Vice President Strategic Insights
Greater Minneapolis-St. Paul Area
Lead the teams of market research professionals who provide guidance and insights into our three primary lines of business: Commercial, Medicare, Medicaid. Some of the research areas we focus on include: - Product Innovation - Market Intelligence - Customer Experience - NPS - Market Trends - Healthcare trends - B2B Insights - Broker Research

Strategic Insights Director
Greater Minneapolis-St. Paul Area
Led a team of highly experienced market research professionals responsible for: - Net Promoter System (NPS) best practices and data modeling - Global NPS research - Country and competitor profiles - Industry profiles - Brand and awareness research - New product development research
Tom McGoldrick's Contact Information
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