Tom C.

Founder @ Eleviam

About

I've spent over a decade in e-commerce, watching ambitious CPG brands in beauty, wellness, home goods, and beyond hit the same walls: unauthorized sellers eroding MAP pricing, Buy Box losses eating into market share, and ad spends that don't deliver sustainable growth. It's frustrating because these aren't just operational hiccups; they're threats to the integrity and viability of what founders have built. That's why I founded Eleviam: to create a partnership where brands never have to trade growth for control. We exist at the intersection of brand stewardship and marketplace mastery, turning platforms like Amazon and TikTok Shop into ecosystems that amplify your strategy not undermine it. We protect what makes your brand valuable while we grow what makes it viable, with no shortcuts, just disciplined, measurable progress. Our approach is simple and disciplined: We start with a rapid diagnosis to identify issues in areas like MAP/Buy Box, conversion rates, and out of stocks, then build an Actionable Business Plan (ABP) with clear milestones. From there, we execute through flexible models, whether enforcing brand protection, optimizing PDPs for better organic rankings, or providing inventory funding via our 3P option for capital constrained teams. We're A forward, leveraging advanced technology like automations and data analytics to anticipate shifts in the fast evolving e-commerce landscape and keep your operations efficient and adaptive. It's all designed to make growth responsible, turning integrity into a real advantage. The result? Brands often regain channel control, scale revenue without unnecessary margin pressure, and build loyalty through enhanced customer experiences all while staying true to their essence. (Results can vary based on individual circumstances.) If you're leading a CPG brand, perhaps one doing around $75k+/month on Amazon or TikTok Shop and facing pricing pressure, recurring out of stocks, or unoptimized ad efficiency, I'd love to hear your story. Connect with me or visit eleviam.io to explore how we might align on your next phase of growth.

Country

United States

City

Burlington

Industry

Internet

Skill

Analytical Skills, Management, Budgeting & Forecasting, Social Media Advertising, Online Marketing, Key Performance Indicators, Pay Per Click (PPC), Communication, Contract Negotiation, New Account Acquisition, Strategic Partnerships, Go-to-Market Strategy, Relationship Building, Strategy, Sales Processes, Healthcare, Financial Analysis, Brand Building, E-Commerce, Medical Sales

Experience

Founder

Eleviam

2022-2 - Present · 4 yrs 8 mos

In an industry obsessed with “scaling faster,” Eleviam was built to scale smarter. With proof, discipline, and empathy at the core. Digital growth isn’t just about velocity. It's about what survives acceleration. At Eleviam.io, we believe that brand equity and financial performance should compound together, not compete for oxygen. We are not here just to optimize listings or move inventory. We are here to honor the work of those who build extraordinary brands. To protect what makes them unique and grow what makes them sustainable, successful and viable. We deeply believe that business growth is not worth it if it requires sacrificing your brand integrity and equity. Our philosophy is simple: Protect what makes you valuable. Strengthen what makes you viable. Never trade one for the other. Let’s build growth you can be proud of. Measurable, sustainable, and true to your brand.

Director of Sales And Development

Acutens

2021-3 - 2022-2 · 1 yr

Primarily responsible for planning, implementing, managing, and overseeing the company's overall sales strategy. Leads, sales, and client-relationship management, tracks new markets and emerging trends, recommends new products and services, proposes and develops new strategic partnerships, writes proposals and plans, and guides long-term objectives to meet business needs and requirements.

Sales Representative / Partnerships in Trauma

Smith+Nephew

2018-7 - 2021-3 · 2 yrs 9 mos

Portland, Maine Metropolitan Area

-Gains and maintains an acceptable level of knowledge of the Orthopedic Trauma product line business objectives, pricing strategies, and proven sales techniques for Orthopedic products. -Establishes, develops and maintains field contact with key orthopedic surgeons, hospitals, OR Staff, administration, clinicians and researchers. -Achieves sales quotas for Orthopedic Trauma products within assigned area. -Conducts Orthopedic in-service training programs at hospitals and clinics as scheduled and required. -Establishes develops or maintains technical sales support in all accounts under regional group contracts.

National Account Sales Manager

F3 MFG Inc.

2016-1 - 2018-6 · 2 yrs 6 mos

Waterville, Maine, United States

As the National Sales Manager for F3, my roles were, but not limited to, regional travel for sales, maintaining current customer relations, initiating new business in a multitude of different territories, achieve new business sales targets and review and analyze sales data to ensure financial accuracy. Meanwhile developed marketing materials and strategies for new and existing product lines to expand brand visibility. F3 MFG is a manufacturer of aluminum truck equipment, expanding operations throughout North America.

Nuclear Medicine Technologist

UVM Health - UVM Medical Center

2014-8 - 2015-9 · 1 yr 2 mos

Burlington, Vermont, United States

• Perform a wide variety of diagnostic procedures, including planar imaging, cardiac multi-gated acquisitions, SPECT/CT and PET/CT • Prepare patients and participate in therapeutic procedures such as I-131 radioactive iodine therapy, Y-90 theraspheres, and other open source procedures. Duties include IV insertion, administration of the radiopharmaceutical, acquisition of images, and performance of radiation safety and quality assurance protocols