Thomas CARDOT

ASSOS is an industry pioneer in performance cycling luxury since 1976. I now manage the vertical flow of strategic intelligence, aligning 'bottom-up' market insights with 'top-down' corporate vision to ensure execution across our primary growth markets.

Tasked with adapting ASSOS’s technical DNA in an increasingly lifestyle-driven industry. I oversaw project delivery from A to Z, coordinating from product kick-offs to global rollouts. Leading brand community, fair organisation, competitive intelligence and strategic calendar in this transformation at a global level.

Daily management of +30 media partners and +30 athletes. Led the PR/athletes change in a business transformation moment. Reached 186% of targets (Global media coverage) after 1 year.

We drive growth in the sport and outdoor industry through two core verticals: Tom Card Studio: Connecting athletes, teams, and federations with content creators and media outlets. Tom Card Investment: Bridging the gap between non-endemic brands and the cycling/running industry (events, organizers, and federations).

For 2 years, we collaborated with a team of four to analyze strategic investment opportunities for Tech companies in France undergoing large-scale restructuring. Delivered a 16% portfolio appreciation in Year 1, followed by a 12% increase in Year 2 for the monitored tech firms.

-Decide on the communication strategy -Keep the editorial calendar up-to-date -Production of B2C & B2B content (photos, videos, texts, newsletters, website) -Synchronising communication channels (social medias, newsletters, print, website ....) -Multi-language work and communication (English, Spanish, French, German) -Disseminating and interpreting statistics and performance metrics -Brand image (strategy and respect of the charter) -Creation of imagery for marketing and commercial supports (website, print, newsletters, articles, ads...)(Photoshop, Indesign, Illustrator, After effects...) -Follow-up of an Ambassador program -Organisation of shootings in Europe (travel, logistics, briefs etc...) Communication for 2 brands (LOOK & CORIMA) for a total of 550 000 followers, +32 000 in 6 months. Communication on 2 events with 3000 people A total of nearly 200 posts created, 70 newsletters and 20 photo/video productions

-Decide on the communication strategy -Keep the editorial calendar up-to-date -Production of B2C & B2B content (photos, videos, texts, newsletters, website) -Synchronising communication channels (social medias, newsletters, print, website ....) -Multi-language work and communication (English, Spanish, French, German) -Disseminating and interpreting statistics and performance metrics -Brand image (strategy and respect of the charter) -Creation of imagery for marketing and commercial supports (website, print, newsletters, articles, ads...)(Photoshop, Indesign, Illustrator, After effects...) -Follow-up of an Ambassador program -Organisation of shootings in Europe (travel, logistics, briefs etc...) Communication for 2 brands (LOOK & CORIMA) for a total of 550 000 followers, +32 000 in 6 months. Communication on 2 events with 3000 people A total of nearly 200 posts created, 70 newsletters and 20 photo/video productions

Diambars Med association helps disadvantaged young people in Marseille by offering them social and cultural integration through sport. My role was to be a proactive force to innovate within the association. To create and maintain relationships with more than 30 media in order to highlight the association. I was also able to manage the association's entire database. My team and I were behind an overhaul of the association's organisational scheme.

Creation of an inter-company concierge service for more than 4000 employees and 300 companies in the Athélia zone in La Ciotat, (13600) Marketing campaign (budgeting, strategy, communication, e-mailing ...)

YHD Program - Leading organisations (Strategic leadership, Organizational Behavior, CSR, Change management)