Thomas L. Roedding

Regulation is necessary. But it only gets exciting when markets emerge from it. As CEO of Narravero and co-chair of European standardization committees, I am helping to shape how the digital product passport becomes a reality. My passion for digitalization has been with me since my first experiments on the Apple II – and has guided me through three decades of platform economics, cloud services, and data management. Today, I use this experience to think bigger: not in terms of obligations, but in terms of opportunities that go far beyond individual products. My goal: to transform the Digital Product Passport from mandatory documentation into a lever for value creation, innovation, and trust. For brands, this means no longer just being visible, but being distinctive. For consumers: no longer just consuming, but making conscious decisions. On my profile, I share insights into the further development of digital product passports, into strategies beyond compliance – ... and into the future of an economy in which products become platforms for value creation and new markets through digital intelligence. Translated with DeepL.com (free version)