Thomas Allgeyer
Managing Director & Founder @ Frenus GmbH
About
You are about to bet on a market you cannot fully see. So you order a study. It tells you what you already knew, and stops right where the hard part starts... That gap, between knowing your market and doing something about it, is why we built Frenus. We do market research for B2B leaders and investors, on your question. We cover everything the market already knows, the reports and the public research, then dig deeper through our own expert network and 1,000+ projects over fifteen years. Without the overhead of a big firm. Then we do the part most people skip. We bring you the right people. Customers. Partners. Experts who tell you what no report will. Sometimes an introduction, sometimes a room full of the right faces. You end up connected, not just informed. If you run a B2B business: the segments you are missing, a new market tested before you commit, who really decides in your big accounts. If you invest: the market work that feeds due diligence before you buy, and value creation after. Work that shows up in the numbers, not just a slide. A few things we have done. Tested an enterprise client's R&D product idea with real buyers before they further invested. The buyers passed, which saved a million euro from going into the wrong thing. Booked 82 extra meetings with the right decision makers around one event. Getting numbers is easy. Getting the right people is the game. On AI, since everyone asks: We use it heavily for the heavy lifting. But it cannot read an expert in a live conversation, draw on a thousand projects to tell you what works, or introduce you to someone who then trusts you. That part is us. Some clients want just the research. Others want the whole thing. Your call. SAP, HPE, T-Systems, Mercedes-Benz, TÜV SÜD and Kearney have trusted us with this. A market you cannot fully see yet? Book a call, message me here on LinkedIn, or write me: thomas.allgeyer@frenus.deNot yet? Have a look at the Best Practices & Use Cases to find examples for your vertical or our B2B Market Intelligence & Expert Communities, just below.
Germany
Stuttgart
Market Research
Social Media Marketing, Account Marketing, Business Strategy, Program Management, New Business Development, Business Analysis, Strategy, Product Management, Telecommunications, Mobile Devices, Market Intelligence, Cross-functional Team Leadership, Master Networker, Relationship-builder with Unsurpassed Interpersonal Skills, Management Consulting, Market Analysis, Market Research, Management, Business Development, Marketing
Experience

Managing Director & Founder
Stuttgart Region
I started Frenus in 2010 with one belief: Most decisions go wrong because the people making them cannot see their market clearly enough. Fifteen years and more than a thousand projects later, that is still the work. We do primary market intelligence for B2B leaders and investors. Real research on real questions, drawn from our own expert network rather than recycled reports. For years we asked ourselves one question: are we consultants or researchers? The honest answer is somewhere in the middle. We do high-end research, but we do not stop at handing you data. We go one step further, into what it means and what to do about it, always from an outside, market-based view. And we go one step further again. Once we know your market, we connect you to the people in it. The customers, partners and experts who turn an analysis into a decision, and a decision into revenue. Where we go deep: Market intelligence and competitive insight. Go-to-market and new-market entry. Buying center and key account analysis. Commercial due diligence support and value creation for investors. Partner ecosystems and stakeholder access. If you are weighing a move you cannot fully see yet, that is exactly where we work.

Strategic B2B Marketing Community
The biggest of our communities, and where it started. 17,000+ B2B marketers who want signal, not noise. Every week we hand-pick the best of LinkedIn on ABM, field and channel marketing, and go-to-market, and distil it into RoundUps you can actually use. But this was never just a feed. Through virtual events and community sessions, we get marketers into the same room to swap what works and build relationships that last.

Strategy, M&A & Investments Community
5,000 investors, strategists and operators focused on value creation. Private equity, M&A, corporate strategy, venture capital, our RoundUps keep you on top of the moves that matter, no filler. Beyond the content, we connect the people who do this for a living through curated discussions and events, the kind of network that pays off when a deal is on the table.

Digital Transformation & Tech Community
6,000+ tech leaders, product people and digital strategists, in one place. We track ICT and tech, digital products, AI, cloud, and green ICT, and pull the posts worth your time into a weekly RoundUp. The events and sessions are where it gets useful: real conversations between the people actually building digital transformation, not just reading about it.

Smart Build & Manufacturing Community
4,000+ innovators and decision-makers from construction and manufacturing. Digital construction, smart manufacturing, industrial innovation, connected tools, we cut it down to what drives real value, every week. The events are where the community comes alive: shared learning between the people shaping the built environment and the factory floor.

Next-Gen Vehicles & Mobility Community
4,000+ professionals across automotive, fleets, and energy infrastructure. EV charging, commercial fleets, connected vehicles, batteries, electrification, we curate the best of it weekly so you stay current without the scroll. And through our events we bring the mobility ecosystem together to work through the hard parts of the shift, not just talk about them.

Member of the Board of Advisors
Happy to partner with succeet to organize the leading market insights conference in 2021! Now that Research & Results no longer exists, we are developing a new trade show format for the insights industry taking into account current hygiene regulations and travel restrictions and opening up digitalization potential. A hybrid exhibition, presentation and meeting concept, which we are realizing in close cooperation with professional IT companies, proven software tools and the Munich Order Center (MOC) of Messe München. It is always people who do business. And people need information – but above all, they need the right contacts. Find out how to generate new leads and maintain existing contacts. The business world thrives on the exchange of information, the mediation of offers and the presentation of one’s own capabilities. New business relationships must be established and existing ones maintained. So far, trade shows, exhibitions and congresses have offered ideal opportunities for this.

Founder & Host
Stuttgart Region
Frenus Connected Vehicle Virtual Event is a virtual conference and networking platform, in which participants will receive a deep-dive into the connected vehicles field and most common connected vehicles use cases based on car-generated data types.

Strategic Branding & Market Analysis
Cows In Trees
Thomas Allgeyer's Contact Information
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