Igor Thiago de Araujo Bezerra 🏳️‍🌈

Igor Thiago de Araujo Bezerra 🏳️‍🌈

Strategy Supervisor @ Publicis Brasil

About

Curious and observer, I am determined to make a difference wherever I go. I was born in 1999 in the periferia of São Paulo, the son of a single mother and with a lot of stories to tell. As a child who loved to play at being a TV show host, I fell in love with art, music, and theater. This is how I discovered the Projeto Juntos, a social initiative that took away my shyness and opened a path of opportunities for me. With a bachelor's degree in Advertising with a 100% scholarship from Mackenzie, I consider myself a communicator: able to move between different conversations, with pertinent thoughts and a young and up-to-date worldview. In 2019, I had the opportunity to join Publicis Brasil as a media intern serving a global client, but it only took a few months for the annoyance to arise and make me change areas. My incessant curiosity generated my interest to get to know the planning and strategy area, where I work today. Learning every day to have an analytical eye without losing my creative side. With 6 years of experience, I had the opportunity to study brands, audiences, trends, and different subjects that permeate the food, pharmaceutical, automotive, alcoholic beverage, and technology sectors. I am an activist for the LGBTQIA+ cause, a great debater on social and income justice, and embedded in the anti-racist fight. My goal through communication is to write stories for those who could not write their own.

Country

Brazil

City

São Paulo

Industry

Marketing & Advertising

Skill

Gestão por supervisão, Planejamento anual, Ecossistema de comunicação, Planejamento estratégico, Apresentações, Ecossistema, Planejamento de comunicações, Desk Research, Benchmark, Análise de tendências, Keynote, Sense check, Microsoft Excel, Análise de comunicação, Pesquisas de tendência, Conceito criativo, Fotografia, Pride, Vetorização, Bibliotecas de referência

Experience

Publicis Brasil

Strategy Supervisor

Publicis Brasil

LinkedIn
2024-9 - Present · 2 yrs 1 mo

São Paulo, São Paulo, Brazil

Clients: Haleon (ENO, Advil, Sensodyne, etc.) and PUIG (Carolina Herrera, Rabanne, Jean Paul Gaultier, etc.)

Publicis Brasil

Strategy Analyst

Publicis Brasil

LinkedIn
2023-4 - 2024-9 · 1 yr 6 mos

São Paulo, São Paulo, Brasil

Clients: Nestlé (Ninho and Corporate); TikTok; Carrefour.

Publicis Brasil

Strategy Assistant

Publicis Brasil

LinkedIn
2022-3 - 2023-4 · 1 yr 2 mos

São Paulo, São Paulo

Clients: Nestlé (Ninho/Nido and Maggi)

BBH China

Planner and Gamer Specialist for Free Fire

BBH China

LinkedIn
2021-9 - 2022-2 · 6 mos

Activating with contributions in creative concepts and film scripts for global campaigns and adaptations for LATAM market.

Publicis Brasil

Strategic Planning Intern

Publicis Brasil

LinkedIn
2020-3 - 2021-8 · 1 yr 6 mos

São Paulo, São Paulo

Clients: Sanofi, Medley, Motorola, Lenovo, Honda Cars and P&G.

Publicis Brasil

Media Intern

Publicis Brasil

LinkedIn
2019-8 - 2020-3 · 8 mos

São Paulo e Região, Brasil

Client: PUIG (Prada, Carolina Herrera, Paco Rabanne, Antonio Banderas, Jean Paul Gaultier, Benetton, Nina Ricci, Pachá Ibiza and Shakira) Activities: Planning and Execution of Red Thread Campaigns (always on); Red Thread Monthly Report; Revenues; Material Order; Insertion Order (IO / PI); Request for Proposals; Registration and contact with media vehicles; Post buy; Campaign checking.

Education

Universidade Presbiteriana Mackenzie

Universidade Presbiteriana Mackenzie

LinkedIn

Advertising and Marketing

2018-8 - 2022-12 · 4 yrs 5 mos

Undergraduate thesis with an Excellent concept, maximum grade and published in the Mackenzie Library; Class Representative from the 1st to the 6th semester; Nominated for the Best Professional Project I and Professional Project II awards; Planning Director of the Graduation Commission;

Sandbox Escola de Estratégia

Sandbox Escola de Estratégia

LinkedIn
2023-2 - 2023-11 · 10 mos
Joao Amos Comenius State High School

Joao Amos Comenius State High School

LinkedIn
2010-1 - 2016-12 · 7 yrs

President of the Student Union in 2016; Production of a short documentary about structural racism in Brazil for the Sarau da Consciência Negra; Curator of the School Memories Mural.

Igor Thiago de Araujo Bezerra 🏳️‍🌈's Contact Information

Email

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Phone

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